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Action figure - G. I. Joe Action Soldier
  • G. I. Joe Action Soldier
    Hasbro, Inc - Hasbro Industries
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G. I. Joe Action Soldier

  • Object:

    Action figure

  • Place of origin:

    Hong Kong (Manufactured)

  • Date:

    1965-1966 (Manufactured)

  • Artist/Maker:

    Hasbro, Inc - Hasbro Industries (UK) Ltd (Manufacturers)

  • Museum number:

    B.231-2012

  • Gallery location:

    In Storage

GI Joe was first launched in 1964 during the Vietnam War. It was originally made in four versions representing the real American heroes of the US Army, Navy, Air Force and Marine Corps.

By the late 1960s, the war in Vietnam had caused unprecedented casualties on both sides. As the public began to protest about the war and America's involvement in it, GI Joe lost his broad public appeal.

This is a complete boxed version of 'G. I. Joe Action Soldier', including instruction booklet, stickers and a recruitment leaflet, asking children to 'Join the GI Joe club!'.

Place of Origin

Hong Kong (Manufactured)

Date

1965-1966 (Manufactured)

Artist/maker

Hasbro, Inc - Hasbro Industries (UK) Ltd (Manufacturers)

Descriptive line

Boxed action figure, 'G. I. Joe Action Soldier', made by Hasbro in Hong Kong between 1964-1965

Categories

Children & Childhood; Dolls & Toys; War

Production Type

Mass produced

Collection

Museum of Childhood

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