G. I. Joe Action Soldier thumbnail 1
G. I. Joe Action Soldier thumbnail 2
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Not currently on display at the V&A

G. I. Joe Action Soldier

Action Figure
1965-1966 (Manufactured)
Artist/Maker
Place of origin

GI Joe was first launched in 1964 during the Vietnam War. It was originally made in four versions representing the real American heroes of the US Army, Navy, Air Force and Marine Corps.

By the late 1960s, the war in Vietnam had caused unprecedented casualties on both sides. As the public began to protest about the war and America's involvement in it, GI Joe lost his broad public appeal.

This is a complete boxed version of 'G. I. Joe Action Soldier', including instruction booklet, stickers and a recruitment leaflet, asking children to 'Join the GI Joe club!'.


Object details

Categories
Object type
Parts
This object consists of 15 parts.

  • G. I. Joe Action Soldier Recruitment Leaflet
  • G. I. Joe Action Soldier Sticker Sheet
  • G. I. Joe Action Soldier Sticker Sheet
  • G. I. Joe Action Soldier Instruction Leaflet
  • G. I. Joe Action Soldier 'Army Manual'
  • G. I. Joe Action Soldier Advertising Leaflet
  • G. I. Joe Action Soldier Box Lid
  • G. I. Joe Action Soldier Box
  • G. I. Joe Action Soldier
  • G. I. Joe Action Soldier Clothing
  • G. I. Joe Action Soldier Clothing
  • G. I. Joe Action Soldier Clothing
  • G. I. Joe Action Soldier Clothing
  • G. I. Joe Action Soldier Clothing
  • G. I. Joe Action Soldier Accessories
TitleG. I. Joe Action Soldier (manufacturer's title)
Brief description
Boxed action figure, 'G. I. Joe Action Soldier', made by Hasbro in Hong Kong between 1964-1965
Production typeMass produced
Summary
GI Joe was first launched in 1964 during the Vietnam War. It was originally made in four versions representing the real American heroes of the US Army, Navy, Air Force and Marine Corps.

By the late 1960s, the war in Vietnam had caused unprecedented casualties on both sides. As the public began to protest about the war and America's involvement in it, GI Joe lost his broad public appeal.

This is a complete boxed version of 'G. I. Joe Action Soldier', including instruction booklet, stickers and a recruitment leaflet, asking children to 'Join the GI Joe club!'.
Collection
Accession number
B.231-2012

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Record createdAugust 16, 2012
Record URL
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