Not currently on display at the V&A

T-Shirt

2010 to 2011 (made)
Artist/Maker
Place of origin

This white t-shirt for an eight year old girl was part of the first Scotch R’belle range in spring/summer 2011, a girl’s collection from Amsterdam-based label Scotch & Soda.

The illustration on the front of the t-shirt describes, in childish handwriting, the walk up a runway. From backstage at the bottom, arrows proceed through admonitions and instructions like ‘shoulders back’, ‘strong face’, and ‘Do not stop here!’

The combination of text with illustration style and diminutive scale of the garment, perhaps comments on the role of young girls as models for couture fashion. It’s interesting to consider how a young wearer of this t-shirt would interpret the references to physical control and bodily performance.

This garment was sold at Selfridges & Co. department store, Oxford Street, London.


Object details

Categories
Object type
Materials and techniques
Cotton, machine sewn Card, printed
Brief description
White cotton short-sleeved t-shirt for girl aged 8 years, printed with drawing of catwalk. Scotch R'belle, spring/summer 2011.
Physical description
White cotton t-shirt with rolled up short sleeves. Black printed illustration on front shows instructions for walking down a catwalk. On the back, a printed black heart with white lettering. Brand and size labels in back of collar. Card merchandising label is attached using unbleached cotton braid.
Dimensions
  • Height: 52cm
  • Width: 46cm (laid flat)
Production typeReady to wear
Marks and inscriptions
  • (As part of hand-drawn diagram of the runway, surrounded by numbered seats, with backstage at bottom of t-shirt and 'Press' at top) DO NOT STOP HERE! _____ THiNK COuTURe _____ STRONG Face ____ LONG neck _____ shOUldERS baCk _____ toes face forward ______ OWN The ROOM ____ runway START'S HeRe _____ BACKSTage ARea Hair & Make-up
    Translation
  • Closet Favourite/ SCOTCH R'BELLE/ ANOTHER SCOTCH INITIATIVE/ 8-128/ MADE IN INDIA
  • (back of t-shirt) No !/ R'BELLE
Object history
Bought in Selfridges & Co. department store, London, in March 2011.
Association
Summary
This white t-shirt for an eight year old girl was part of the first Scotch R’belle range in spring/summer 2011, a girl’s collection from Amsterdam-based label Scotch & Soda.

The illustration on the front of the t-shirt describes, in childish handwriting, the walk up a runway. From backstage at the bottom, arrows proceed through admonitions and instructions like ‘shoulders back’, ‘strong face’, and ‘Do not stop here!’

The combination of text with illustration style and diminutive scale of the garment, perhaps comments on the role of young girls as models for couture fashion. It’s interesting to consider how a young wearer of this t-shirt would interpret the references to physical control and bodily performance.

This garment was sold at Selfridges & Co. department store, Oxford Street, London.
Collection
Accession number
B.203-2011

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Record createdMarch 14, 2012
Record URL
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