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Olympic mascot - Schneemann


  • Object:

    Olympic mascot

  • Place of origin:

    China (possibly, made)

  • Date:

    c 1976 (made)

  • Artist/Maker:

    Pötsch, Walter (designer)

  • Materials and Techniques:

    Plastic, moulded, flocked, glued
    Cotton, braided
    Card, printed

  • Museum number:

    B.136:1, 2-2011

  • Gallery location:

    In Storage

This Snowman figure was designed by Walter Pötsch for the 1976 Innsbruck Winter Olympic Games. His red hat is traditional in the Tyrolean region, and his cheerful demeanour was intended to capture the spirit of the ‘Games of Simplicity’. The character appeared on pins, as a money box and as plush toys, as well this hard flocked plastic version.

The first official Olympic mascot was a Dachshund called Waldi who appeared four years earlier at Munich in 1972.

Physical description

White flocked plastic, blue around mouth. Figure stands on large feet, with outstretched arms. Stuck on orange plastic carrot nose and black eyes. Pointed red felt hat with white cotton braid and white feathers. Snowman's finger is inserted into hole of blue and white label in shape of '76' with Innsbruck and Olympic rings printed in white.

Place of Origin

China (possibly, made)


c 1976 (made)


Pötsch, Walter (designer)

Materials and Techniques

Plastic, moulded, flocked, glued
Cotton, braided
Card, printed

Marks and inscriptions

PEZ International logo stamped on back on figure in black
unknown whether this is an official mark or whether figure was produced by PEZ.


Height: 180 mm, Width: 250 mm, Depth: 155 mm

Object history note

Designed and sold as the official mascot for the 1976 Winter Olympic Games at Innsbruck.

Descriptive line

Snowman flocked plastic figure, official mascot from 1976 Winter Olympic Games at Innsbruck, designed by Walter Pötsch. Large hands and feet, black plastic stuck on eyes, orange plastic carrot nose and red felt Tyrollean hat with white braid and feathers.

Bibliographic References (Citation, Note/Abstract, NAL no)

Final Report. Innsbruck: Organising Committee for the XIIth Winter Olympic Games 1976 at Innsbruck, 1976
pp. 188, 394


Plastic; Felt; Feather; Card; Cotton


Moulded; Glued; Flocked; Braided


Dolls & Toys; Sport

Production Type

Mass produced


Museum of Childhood

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