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Badge
  • Badge
    Royal Society for the Prevention of Accidents
  • Enlarge image

Badge

  • Place of origin:

    UK (manufactured)

  • Date:

    1970s-1980s (manufactured)

  • Artist/Maker:

    Royal Society for the Prevention of Accidents (manufacturers)

  • Materials and Techniques:

    Printed laminated paper pressed on to plastic backing.

  • Credit Line:

    Given by J M Harvey on behalf of the Theydon Bois Tufty Club

  • Museum number:

    B.112-2011

  • Gallery location:

    In Storage

This badge was printed by the Royal Society for Prevention of Accidents (RoSPA), featuring the Tufty character created by Elsie Mills in 1953. Tufty featured in a number of books and safety instructions for the society and in 1961 the Tufty Club was set up as a nationwide network of local groups. At the club meetings, usually once a month, children were told stories, encouraged to join in games, read the Tufty books together and take home the message of road safety. This badge would have been produced to give to members of Tufty clubs which by 1973 had more than 10 000 affiliated clubs and over two million members.
Although Tufty was restylised in 1979, and again in 1993, his presence in RoSPA campaigns has much diminished over the ensuing years. Local Tufty clubs have been wound down and little merchandise is available on their website, but he is still used by the RoSPA in publications and educational packs for schools.

Physical description

Badge depicting the children's character Tufty the squirrel, with the slogan "Stop, Look, Listen" for the Tufty Club; laminated paper front pressed on to a plastic backing with metal safety pin.

Place of Origin

UK (manufactured)

Date

1970s-1980s (manufactured)

Artist/maker

Royal Society for the Prevention of Accidents (manufacturers)

Materials and Techniques

Printed laminated paper pressed on to plastic backing.

Marks and inscriptions

'stop, look, listen'

'The Tufty Club'

Dimensions

diameter: 5.5 cm

Descriptive line

Badge depicting the children's character Tufty the squirrel, with the slogan "Stop, Look, Listen" for the Tufty Club; laminated paper front pressed on to a plastic backing with metal safety pin, 1970s.

Materials

Laminated plastic; Paper; Ink; Plastic; Stainless steel

Techniques

Pressing; Printing; Laminating

Categories

Children & Childhood; Accessories

Production Type

Mass produced

Collection

Museum of Childhood

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