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Tufty's Birthday Cake

  • Object:

    Jigsaw puzzle

  • Place of origin:

    Great Britain (manufactured)

  • Date:

    1970s (manufactured)

  • Artist/Maker:

    N. Wilks & Sons, Limited (manufacturers)
    Philmar (publishers)
    Royal Society for the Prevention of Accidents (approvers)

  • Credit Line:

    Given by J M Harvey on behalf of the Theydon Bois Tufty Club

  • Museum number:

    B.106:1 to 3-2011

  • Gallery location:

    In Storage

This wooden jigsaw puzzle was manufactured by N. Wilks & Sons for Philmar, featuring characters created for the Royal Society for Prevention of Accidents (RoSPA). Created by Elsie Mills in 1953, Tufty featured in a number of books and safety instructions for the society and in 1961 the Tufty Club was set up as a nationwide network of local groups. At the club meetings, usually once a month, children were told stories, encouraged to join in games, read the Tufty books together and take home the message of road safety. This puzzle would have been produced to capitalise on the Tufty club phenomenon, which by 1973 had more than 10 000 affiliated clubs and over two million members.
Although Tufty was restylised in 1979, and again in 1993, his presence in RoSPA campaigns has much diminished over the ensuing years. Local Tufty clubs have been wound down and little merchandise is available on their website, but he is still used by the RoSPA in publications and educational packs for schools.

Place of Origin

Great Britain (manufactured)


1970s (manufactured)


N. Wilks & Sons, Limited (manufacturers)
Philmar (publishers)
Royal Society for the Prevention of Accidents (approvers)

Object history note

These puzzles were used by the Theydon Bois Tufty Club, disbanded in 2001.

Descriptive line

15 piece wooden jigsaw puzzle in box, featuring an image of the the RoSPA's Tufty characters around a table set with birthday cake.

Subjects depicted

Safety; Anthropomorphic; Puzzles


Games; Children & Childhood

Production Type

Mass produced


Museum of Childhood

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