Or are you looking for Search the Archives?

Please complete the form to email this item.



  • Place of origin:

    Japan (made)

  • Date:

    2011 (made)

  • Artist/Maker:

    Atelier IBOYAGI (designer)
    Mamechiyo Modern (retailed by)

  • Materials and Techniques:

    Hand painted polyurethane

  • Museum number:


  • Gallery location:

    In Storage

This was part of the "Wa Lolita" or "Japanese Lolita" outfit on display from 23 April 2012 to January 2013 in the "Kitty and the Bulldog Lolita fashion and the influence of Britain" exhibition at the V&A. Part of the V&A British Design Season.

Lolita fashion emerged during the 1990s as a radical form of street style born out of the Japanese taste for Hello Kitty cuteness. Whether dressed in pink, powder blue, red, white or black, Lolitas are immediately recognisable by their doll-like make-up, frilly skirts, fanciful headgear, ribbons and lace. A striking feature of Lolita fashion is the extent to which it is influenced by British culture: Alice in Wonderland, Glam Rock, the New Romantics, Gothic, Punk and Vivienne Westwood. Although the attitude and aggression of Punk and Gothic have no place in the world of the Lolita, the movement represents a similarly powerful rebellion against the conventions of contemporary society. The first three sections of the display are devoted to Sweet, Gothic and Punk Lolita. The final section, Japanese Lolita, shows how a fascination with the exotic and alternative has resulted in the reappropriation and sometimes extreme recasting of traditional modes of Japanese dress.

Physical description

Brooch (obidome) of resin, painted turquoise, shaped like a butterfly and worn on the obijime.

Place of Origin

Japan (made)


2011 (made)


Atelier IBOYAGI (designer)
Mamechiyo Modern (retailed by)

Materials and Techniques

Hand painted polyurethane


Height: 3 cm, Width: 4 cm

Descriptive line

Brooch (obidome), painted resis, designed by Atelier Iboyagi, Japan, 2011




Hand painted

Subjects depicted



Jewellery; Accessories; Fashion


East Asia Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.