Or are you looking for Search the Archives?

Please complete the form to email this item.



  • Place of origin:

    Japan (designed)

  • Date:

    21st century (made)

  • Artist/Maker:

    Mamechiyo Modern (retailed by)

  • Museum number:


  • Gallery location:

    In Storage

This outfit was part of the display "Kitty and the Bulldog Lolita fashion and the influence of Britain"

Lolita fashion emerged during the 1990s as a radical form of street style born out of the Japanese taste for Hello Kitty cuteness. Whether dressed in pink, powder blue, red, white or black, Lolitas are immediately recognisable by their doll-like make-up, frilly skirts, fanciful headgear, ribbons and lace. A striking feature of Lolita fashion is the extent to which it is influenced by British culture: Alice in Wonderland, Glam Rock, the New Romantics, Gothic, Punk and Vivienne Westwood. Although the attitude and aggression of Punk and Gothic have no place in the world of the Lolita, the movement represents a similarly powerful rebellion against the conventions of contemporary society. The first three sections of the display are devoted to Sweet, Gothic and Punk Lolita. The final section, Japanese Lolita, shows how a fascination with the exotic and alternative has resulted in the reappropriation and sometimes extreme recasting of traditional modes of Japanese dress.
Kitty and the Bulldog Lolita fashion and the influence of Britain. Part of the V&A British Design Season

Place of Origin

Japan (designed)


21st century (made)


Mamechiyo Modern (retailed by)


Length: 139 cm, Width: 15.5 cm, Length: 138 cm ties, Width: 4 cm ties

Object history note

This kimono is part of one of the " Wa Lolita" or " Japanese Lolita" outfits which will be on display from 23 April 2012 to January 2013 in the " Kitty and the Bulldog" exhibition at the V&A

Descriptive line

Collar, Japan, 21st century


East Asia Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.