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  • Place of origin:

    Japan (designed)

  • Date:

    21st century (made)

  • Artist/Maker:

    Takuya SAWADA, born 1967 (designer)
    TAKUYA ANGEL (designer)

  • Materials and Techniques:


  • Museum number:


  • Gallery location:

    In Storage

This was part of the "Wa Lolita" or "Japanese Lolita" outfit on display from 23 April 2012 to January 2013 in the "Kitty and the Bulldog Lolita fashion and the influence of Britain" exhibition at the V&A. Part of the V&A British Design Season.

Lolita fashion emerged during the 1990s as a radical form of street style born out of the Japanese taste for Hello Kitty cuteness. Whether dressed in pink, powder blue, red, white or black, Lolitas are immediately recognisable by their doll-like make-up, frilly skirts, fanciful headgear, ribbons and lace. A striking feature of Lolita fashion is the extent to which it is influenced by British culture: Alice in Wonderland, Glam Rock, the New Romantics, Gothic, Punk and Vivienne Westwood. Although the attitude and aggression of Punk and Gothic have no place in the world of the Lolita, the movement represents a similarly powerful rebellion against the conventions of contemporary society. The first three sections of the display are devoted to Sweet, Gothic and Punk Lolita. The final section, Japanese Lolita, shows how a fascination with the exotic and alternative has resulted in the reappropriation and sometimes extreme recasting of traditional modes of Japanese dress.

Physical description

Head-gear, black and red spiky plastic.

Place of Origin

Japan (designed)


21st century (made)


Takuya SAWADA, born 1967 (designer)
TAKUYA ANGEL (designer)

Materials and Techniques



Height: 36 cm, Width: 7 cm

Descriptive line

Head-gear, plastic, designed by Takuya Sawada at Takuya Angel, Japan, 21st century

Labels and date

Takuya Angel was established in 1995 by the self-taught designer, DJ and musician Takuya Sawada. Sawada makes all of his outfits himself, working at a sewing machine in a small second-floor shop in the heart of Harajuku. Much of his clothing incorporates recycled kimono fabric, of which he has built up a large collection. []




Hats & headwear; Accessories; Fashion


East Asia Collection

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