Exact fare helps the conductor

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Artist/Maker	London Transport Board (issued by) Eckersley, Tom (OBE) (designer)
Place of origin	London (published)

Circle-shaped poster appealing to users of London Transport to pay the exact fare. The image depicts two one penny pieces, one above the other, next to a 2d. ticket, numbered '4193', and which casts a shadow. To the left of the pennies is the message, 'Exact Fare', printed in black letters, and below the image, 'Helps', printed in red, and in black, 'the conductor'. To the right of the word 'helps' is the London Transport symbol, a disk with a line across it, printed here in blue. The coins are dated 1944.

Object details

Categories	Prints Advertising Transport Sport Posters
Object type	Poster
Title	Exact fare helps the conductor (generic title)
Materials and techniques	Colour lithograph Lithographic Ink Paper Lithography
Brief description	Poster encouraging users of London Transport to present exact fare, designed by Tom Eckersley, United Kingdom (London), 1944
Physical description	Circle-shaped poster appealing to users of London Transport to pay the exact fare. The image depicts two one penny pieces, one above the other, next to a 2d. ticket, numbered '4193', and which casts a shadow. To the left of the pennies is the message, 'Exact Fare', printed in black letters, and below the image, 'Helps', printed in red, and in black, 'the conductor'. To the right of the word 'helps' is the London Transport symbol, a disk with a line across it, printed here in blue. The coins are dated 1944.
Dimensions	Diameter: 23.5cm
Marks and inscriptions	'EXACT / FARE' (Printed in black letters, on left hand side of the image) 'HELPS / THE CONDUCTOR' (Printed in red ('helps') and black below the image) 'Eckersley' (Artist's name, printed along lower right edge of the image)
Credit line	Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted	Transport Travel Money Coins Pennies Tickets Britannia
Other number	LS.1998 - Leslie Schreyer Loan Number
Collection	Prints, Drawings & Paintings Collection
Accession number	E.1570-2004

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Record created	May 15, 2006
Record URL	https://collections.vam.ac.uk/item/O123928/exact-fare-helps-the-conductor-poster-eckersley-tom-obe/

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