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Poster - Exact fare helps the conductor
  • Exact fare helps the conductor
    Eckersley, Tom OBE, born 1914 - died 1997
  • Enlarge image

Exact fare helps the conductor

  • Object:

    Poster

  • Place of origin:

    London (published)

  • Date:

    ca.1944 (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1997 (designer)
    London Transport Board (publishers)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1570-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 1B, box LS3

Physical description

Circle-shaped poster appealing to users of London Transport to pay the exact fare. The image depicts two one penny pieces, one above the other, next to a 2d. ticket, numbered '4193', and which casts a shadow. To the left of the pennies is the message, 'Exact Fare', printed in black letters, and below the image, 'Helps', printed in red, and in black, 'the conductor'. To the right of the word 'helps' is the London Transport symbol, a disk with a line across it, printed here in blue. The coins are dated 1944.

Place of Origin

London (published)

Date

ca.1944 (made)

Artist/maker

Eckersley, Tom OBE, born 1914 - died 1997 (designer)
London Transport Board (publishers)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'EXACT / FARE'
Printed in black letters, on left hand side of the image

'HELPS / THE CONDUCTOR'
Printed in red ('helps') and black below the image

'Eckersley'
Artist's name, printed along lower right edge of the image

Dimensions

Diameter: 23.5 cm

Descriptive line

Poster encouraging users of London Transport to present exact fare, designed by Tom Eckersley, United Kingdom (London), 1944

Materials

Lithographic ink; Paper

Techniques

Lithography

Subjects depicted

Coins; Travel; Money; Tickets; Transport; Pennies

Categories

Prints; Advertising; Transport; Sport; Posters

Collection

Prints, Drawings & Paintings Collection

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