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Conducted Tours by London Transport

  • Object:


  • Place of origin:

    London (published)

  • Date:

    ca.1956 (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1997 (designer)
    London Transport Board (issued by)
    Waterlow & Sons (printers)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR8

Physical description

Poster advertising 'Conducted Tours by London Transport'. The central image depicts the silhouettes of two men, merged together, their legs bent as if sitting down. The nearer figure is formed from a map, made up of areas of green, with small symbols representing roads, trees and villages. His arm is outstretched, and the hand, which is red, points forward. The second figure is completely white, except his eye, which is represented by a red London Transport symbol (a circle with a horizontal line through it). His lips are parted in a smile. The two figures are placed on a lilac background, with three small 'v' shapes, representing birds. Below the figures is the slogan, 'Conducted Tours by London Transport', and below this a list of places that can be visited and the company's address. The artist's name is in the upper right corner.

Place of Origin

London (published)


ca.1956 (made)


Eckersley, Tom OBE, born 1914 - died 1997 (designer)
London Transport Board (issued by)
Waterlow & Sons (printers)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Conducted Tours / BY LONDON TRANSPORT'
Below the main image, the top line in black or very dark-green letters, the second line in white

'Westminster Abbey . Tower of London . St. Paul's . Windsor Castle . Hampton Court . London Airport . Luton Hoo . Hatfield House . Albury Park / Apply to the Private Hire Office, London Transport, 55 Broadway, S.W.1 (over St. James's Park Station) Tel. Abbey 5600'
Below main headings, places visited and company address, printed in very dark-green letters. 'Luton Hoo' has been crossed through with diagonal lines made by a ball point pen

Artist's name, in dark-green in the upper right corner

'156/102 M/1500'
Issue number?, lower left corner, green ink

Printer's information, lower right corner, green ink


Height: 91.3 cm, Width: 63.4 cm

Descriptive line

Poster advertising 'Conducted Tours by London Transport', designed by Tom Eckersley, printed by Waterlow & Sons, United Kingdom, 1956


Lithographic ink; Paper



Subjects depicted

Men; Maps; Profiles; Figures; Tourism; Communication; Logos; Travel; Guides


Prints; Advertising; Transport; Posters


Prints, Drawings & Paintings Collection

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