Or are you looking for Search the Archives?

Please complete the form to email this item.

Please pack parcels very carefully

  • Object:


  • Place of origin:

    London (published)

  • Date:

    April 1959 (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1997 (designer)
    General Post Office (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR8

Physical description

Poster encouraging the public to carefully wrap parcels. The image, on a green background, features a broken blue and white ceramic creamer shaped like a cow, decorated with pink spots. Its body is in seven pieces, demarked by jagged edges. It has a teardrop on its face, falling from its eye. This ceramic creature sits within a yellow and brown ovoid-shaped area, representing its wrapping, with a length of white string emerging from underneath. At the top of the poster is the slogan, 'Please pack parcels very carefully'. The artist has signed himself, 'Eckersley' in the lower left corner.

Place of Origin

London (published)


April 1959 (made)


Eckersley, Tom OBE, born 1914 - died 1997 (designer)
General Post Office (issued by)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Please pack parcels very carefully'
Above the image, in white letters

Lower right corner, in white, the logo of the General Post Office, the letters, with a crown above, within a lozenge-shaped outline

Artist's name and date, in black in the lower left corner

'C.P. LTD. 35-12041'
Printer's information, lower left corner

'P.R.D. 1017'
Issue number, lower right corner below GPO logo


Height: 73.6 cm, Width: 92 cm

Descriptive line

'Please pack parcels very carefully', poster depicting a broken ornament, designed by Tom Eckersley for the GPO, United Kingdom (London), April 1959


Lithographic ink; Paper



Subjects depicted

Cow creamers; Cows; Ceramics; String; Communication; Wrapping; Figurines


Prints; Propaganda; Ceramics; Posters


Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.