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Please pack parcels very carefully

  • Object:


  • Place of origin:

    London (published)

  • Date:

    ca.1940s-1950s (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1997 (designer)
    General Post Office (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR8

Physical description

Poster encouraging the public to carefully wrap parcels. The image, on a dark-blue background, features a broken blue and white ceramic horse covered with green spots. Its body is in pieces, demarked by jagged edges, and a front and back leg are missing, as is the top of its head. It has a teardrop on its face, falling from its bright-green eye. This ceramic creature sits within a pink ovoid-shaped area, representing its wrapping, with a length of white string emerging from either side. At the top of the poster is the slogan, 'Please pack parcels very carefully'. The artist has signed himself, 'Eckersley' in the lower right corner.

Place of Origin

London (published)


ca.1940s-1950s (made)


Eckersley, Tom OBE, born 1914 - died 1997 (designer)
General Post Office (issued by)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Please pack parcels very carefully'
Above the image, in white letters

Lower left corner, in white, the logo of the General Post Office, the letters, with a crown above, within a lozenge-shaped outline

Artist's name and date, in black in the lower right corner

'C.P. LTD. 51-1467'
Printer's information, lower right corner

Issue number, lower left corner below GPO logo


Height: 73.6 cm, Width: 92 cm

Descriptive line

'Please pack parcels very carefully', poster depicting a broken ornament, designed by Tom Eckersley for the GPO, United Kingdom (London), 1940s or 50s


Lithographic ink; Paper



Subjects depicted

Ceramics; Horses; Figures; Communication; String; Wrapping; Figurines


Prints; Propaganda; Ceramics; Posters


Prints, Drawings & Paintings Collection

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