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Please pack parcels very carefully

  • Object:


  • Place of origin:

    London (published)

  • Date:

    September 1957 (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1997 (designer)
    General Post Office (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR8

Physical description

Poster encouraging the public to carefully wrap parcels. The image, on a red background, features a broken blue and white Staffordshire dog covered with green spots and with a green collar upon which is a lock. Its head is completely separate from the body, and the body is in pieces. It has a teardrop on its face. This ceramic creature sits within a rough green ovoid, representing its wrapping, with a length of white string emerging from either side. At the top of the poster is the slogan, 'Please pack parcels very carefully'. The artist has signed himself, 'Eckersley' in the lower left corner.

Place of Origin

London (published)


September 1957 (made)


Eckersley, Tom OBE, born 1914 - died 1997 (designer)
General Post Office (issued by)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'Please pack parcels very carefully'
Above the image, in white letters

Lower right corner, in black, the logo of the General Post Office, the letters, with a crown above, within a lozenge-shaped outline

Artist's name, in white, lower left corner

'J. & Co., Ltd. 51-1517'
Printer's information, lower left corner

'P.R.D. 877'
Issue number, lower right corner below GPO logo


Height: 73.5 cm, Width: 91.9 cm

Descriptive line

'Please pack parcels very carefully', poster depicting a broken ornament, designed by Tom Eckersley for the GPO, United Kingdom (London), 1940s or 50s


Lithographic ink; Paper



Subjects depicted

String; Ceramics; Dogs; Figurines; Communication; Figures; Wrapping


Prints; Propaganda; Ceramics; Posters


Prints, Drawings & Paintings Collection

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