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Address your letters correctly

  • Object:

    Poster

  • Place of origin:

    London (published)

  • Date:

    October 1944 - November 1944 (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1996 (designer)
    H. M. Stationery Office (issued by)
    James Haworth & Brother Ltd. (printers)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1006-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR8

Physical description

World War II poster encouraging the public to address letters correctly and clearly. The image is of a stamped and franked envelope, upon which are the words 'Address', with a rectangular red outline around it, and 'your letters correctly'. To the left of the envelope is a red arrow with the number '1' on it. The envelope casts a shadow, upon which are the words, '- and clearly and completely', and to the left is a red arrow with the number '2' on it. The background is in shades of blue and grey, and suggests an empty landscape, and to the right of the image is a red GPO post box, smaller in scale, as if in the distance, and also casting a black shadow. The stamp is worth 2 and a half old pence, and the monarch depicted is george VI (in profile and silhouette). The artist has signed himself 'Eckersley .44' along the edge of the envelope's shadow.

Note: At some point the poster has been folded vertically along the centre, and the left side of the poster is imprinted with a 'ghost' of the image from the right-hand side.

Place of Origin

London (published)

Date

October 1944 - November 1944 (made)

Artist/maker

Eckersley, Tom OBE, born 1914 - died 1996 (designer)
H. M. Stationery Office (issued by)
James Haworth & Brother Ltd. (printers)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'ADDRESS YOUR LETTERS / CAREFULLY'
Printed on the 'envelope' in black letters. The first word is enclosed by a red rectangular outline

'- AND CLEARLY AND / COMPLETELY'
On the envelope's shadow, the first two words printed in black, the last tow in shaded red

'GPO'
Lower left corner, printed in black, the logo of the General Post Office during the War, the letters, with a crown above, within a circle

'Eckersley .44'
Artist's name and date, printed in black along the edge of the envelope's 'shadow'

'PRINTED FOR H.M. STATIONERY OFFICE BY JAMES HEWORTH & BROTHER LTD., LONDON. 51-790.'
Publishing and printing information, lower left corner

'P.R.D. 380'
Issue number, lower right corner

Dimensions

Height: 73.3 cm, Width: 91.6 cm

Descriptive line

'Address your letters correctly', World War II poster for the GPO, designed by Tom Eckersley for the HMSO, United Kingdom (London), 1944

Materials

Lithographic ink; Paper

Techniques

Lithography

Subjects depicted

War; Shadows; Arrows; Numbers; Franking; Letters; Post-office boxes; Communication; Stamps; Envelopes

Categories

Prints; Propaganda; Posters

Collection

Prints, Drawings & Paintings Collection

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