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Cyclist's keep them clean - make sure you are seen

Poster
1947 (made)
Artist/Maker
Place of origin

Poster encouraging road safety. The poster is dark-blue, and has a rear view of the lower-half of a shadowy figure riding a bicycle. The rear mudguard is picked out in white, and two red discs (one with a black patterned surface) denote bicycle lamps. At the bottom of the image, separated by the cycle wheel are the words, 'Cyclists's' in black, and in white, 'Keep them clean', and below this, in pale blue, 'Make sure you are seen'. The artist has signed himself 'Eckersley 47' in the upper right corner of the poster.

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view Health and safety posters When it comes to health and safety messages, effective graphic communication can save lives. Since the beginning of the 20th century, campaign groups and governments have used posters as a tool of mass public communication to draw attention to messages designed to protect individuals, and ...

Object details

Categories
Object type
TitleCyclist's keep them clean - make sure you are seen (assigned by artist)
Materials and techniques
Colour lithograph
Brief description
Poster encouraging safe road use, featuring a cyclist, designed by Tom Eckersley, United Kingdom, 1947
Physical description
Poster encouraging road safety. The poster is dark-blue, and has a rear view of the lower-half of a shadowy figure riding a bicycle. The rear mudguard is picked out in white, and two red discs (one with a black patterned surface) denote bicycle lamps. At the bottom of the image, separated by the cycle wheel are the words, 'Cyclists's' in black, and in white, 'Keep them clean', and below this, in pale blue, 'Make sure you are seen'. The artist has signed himself 'Eckersley 47' in the upper right corner of the poster.
Dimensions
  • Height: 71.1cm
  • Width: 49.1cm
Marks and inscriptions
  • 'CYCLIST'S KEEP THEM CLEAN' (At the bottom of the image, 'cyclist's' on the left hand side of the wheel is printed in black. The rest of, to right, is white)
  • 'MAKE SURE YOU ARE SEEN' (Below the image, printed in pale-blue)
  • 'ECKERSLEY 47' (Artist's signature, upper right)
  • 'Royal society prevention accidents / 1947 Road Safety' (hand written, verso, in black ink. First two words partly cut away)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Other number
LS.1997 - Leslie Schreyer Loan Number
Collection
Accession number
E.264-2004

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Record createdApril 27, 2006
Record URL
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