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Cyclist's keep them clean - make sure you are seen

  • Object:

    Poster

  • Place of origin:

    London (published)

  • Date:

    1947 (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1997 (designer)
    Royal Society for the Prevention of Accidents (issued by)
    ROSPA (The Royal Society for the Prevention of Accidents) (publishers)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.264-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR7

Physical description

Poster encouraging road safety. The poster is dark-blue, and has a rear view of the lower-half of a shadowy figure riding a bicycle. The rear mudguard is picked out in white, and two red discs (one with a black patterned surface) denote bicycle lamps. At the bottom of the image, separated by the cycle wheel are the words, 'Cyclists's' in black, and in white, 'Keep them clean', and below this, in pale blue, 'Make sure you are seen'. The artist has signed himself 'Eckersley 47' in the upper right corner of the poster.

Place of Origin

London (published)

Date

1947 (made)

Artist/maker

Eckersley, Tom OBE, born 1914 - died 1997 (designer)
Royal Society for the Prevention of Accidents (issued by)
ROSPA (The Royal Society for the Prevention of Accidents) (publishers)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'CYCLIST'S KEEP THEM CLEAN'
At the bottom of the image, 'cyclist's' on the left hand side of the wheel is printed in black. The rest of, to right, is white

'MAKE SURE YOU ARE SEEN'
Below the image, printed in pale-blue

'ECKERSLEY 47'
Artist's signature, upper right

'Royal society prevention accidents / 1947 Road Safety'
hand written, verso, in black ink. First two words partly cut away

Dimensions

Height: 71.1 cm, Width: 49.1 cm

Descriptive line

Poster encouraging safe road use, featuring a cyclist, designed by Tom Eckersley, United Kingdom, 1947

Materials

Lithographic ink; Paper

Techniques

Lithography

Subjects depicted

Safety; Lights; Prevention; Bicyclists; Bicycles

Categories

Prints; Propaganda; Health; Posters

Collection

Prints, Drawings & Paintings Collection

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