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Stamp it out - Prevent Fire

  • Object:

    Poster

  • Place of origin:

    London (published)

  • Date:

    ca.1940s (made)

  • Artist/Maker:

    Eckersley, Tom OBE, born 1914 - died 1996 (designer)
    Loxley Bros. Ltd. (printers)
    Royal Society for the Prevention of Accidents (publishers)
    Ministry of Labour and National Service (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.261-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR7

Physical description

Poster encouraging safety at work depicting a shoe and a cigarette butt. The toe of a black lace-up shoe dominates the image, and below it is a still smouldering cigarette butt. At the top of the poster is the slogan in large black letters, ‘Stamp it out’, and below the image, ‘Prevent' in black, and in red 'Fire'. The artist has signed himself, 'Eckersley' in the lower right corner of the poster.

Place of Origin

London (published)

Date

ca.1940s (made)

Artist/maker

Eckersley, Tom OBE, born 1914 - died 1996 (designer)
Loxley Bros. Ltd. (printers)
Royal Society for the Prevention of Accidents (publishers)
Ministry of Labour and National Service (issued by)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'STAMP IT OUT'
Printed in black, above the image

'PREVENT FIRE'
Printed in black ('prevent') and red with black shading ('fire'), below the image

'MLF/134'
The issue number is printed in the lower left-hand corner, next to the Society's symbol, a cog and a triangle

'Issued by the Ministry of Labour and National Service and produced by the Royal Society for the Prevention of Accidents, Terminal House, 52 Grosvenor Gardens, London S.W.1 / Printed by LOXLEY BROS. LTD.'
Printing and publishing information, printed at the bottom of the poster

'ECKERSLEY'
Artist's signature, lower right corner

Dimensions

Height: 76.2 cm, Width: 50.6 cm

Descriptive line

Safety at work poster produced by RoSPA, designed by Tom Eckersley, and printed by Loxley Bros. Ltd, United Kingdom, 1940s

Materials

Lithographic ink; Paper

Techniques

Lithography

Subjects depicted

Prevention; Accident; Brogues; Shoes; Health; Cigarettes; Smoke; Safety

Categories

Prints; Propaganda; Health; Posters

Collection

Prints, Drawings & Paintings Collection

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