'Bjorn Borg 2004', photographed by Jim Lee in 2004, printed by Brigida Mendes at the RCA, London, 2006.

Colour photograph showing models in underwear in a lavish interior, part of an advertising campaign for Bjorn Borg, by Jim Lee 2004. This photograph was shot with a Nikon F2 camera on the 35mm lens. The light was pointillism light. There were ten lights from above, each one on a different person, creating more individual light for each person.

Given by Jim Lee

Jim Lee established himself as a leading international photographer based in London, Paris, Milan and New York, shooting for such clients as Valentino, Alexander McQueen, Versace and Yves Saint Laurent. His great breakthrough was meeting the diva of fashion editors, Anna Wintour, at that time the assistant fashion editor at Harpers and Queen, who he regularly collaborated with to produce some of his best work, which continued years later after they both moved to New York.Central to his work is the concept of telling stories which he creates using casts of three or three hundred and extraordinary locations and props. He has recently re-emerged as an active photographer working on numerous magazine editorials with top fashion stylists.

Jim Lee moved seamlessly into directing TV commercials, his first film was for Levi’s followed by several fashion and beauty commercials. In 2003/4 he had six photographs showing in the Ossie Clark retrospective at the Victoria and Albert Museum.

Printed from the original negatives by a student of the Royal College of Art, London.

Jim Lee established himself in the 1970s as a leading international photographer based in London, Paris, Milan and New York, shooting for such clients as Valentino, Alexander McQueen, Versace and Yves Saint Laurent. He has recently re-emerged as an active photographer working on numerous magazine editorials with top fashion stylists. This photograph was shot as one third of a three-part advertising campaign for underwear brand Bjorn Borg, which positions the product within a lavish and hedonistic scene.

E.18-2006