Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case MB3G, Shelf DR27

Don't forget - green vegetables keep you fit

Poster
ca.1951 (made)
Artist/Maker
Place of origin

Poster encouraging people to eat more green vegetables. The poster features an elephant, seen almost face on, but with its head in profile, holding a cabbage aloft in its trunk. The animal's trunk is tied in a knot. In the upper left section of the poster, running diagonally towards the knot, are the words 'Don't Forget', and below the image 'Green Vegetables Keep you fit'.


Object details

Categories
Object type
TitleDon't forget - green vegetables keep you fit (generic title)
Materials and techniques
Colour lithograph
Brief description
'Don't forget green vegetables keep you fit', poster encouraging people to eat vegetables, by Tom Eckersley and Eric Lombers for the Ministry of Food. United Kingdom, ca. 1951.
Physical description
Poster encouraging people to eat more green vegetables. The poster features an elephant, seen almost face on, but with its head in profile, holding a cabbage aloft in its trunk. The animal's trunk is tied in a knot. In the upper left section of the poster, running diagonally towards the knot, are the words 'Don't Forget', and below the image 'Green Vegetables Keep you fit'.
Dimensions
  • Height: 75.8cm
  • Width: 50.7cm
Marks and inscriptions
  • 'DON'T FORGET' (Printed in dark-green ink, upper left area of poster, running diagonally towards the knot in the elephant's trunk)
  • 'GREEN VEGETABLES / KEEP YOU FIT' (The first line is printed in green-outlined letters, while the second is printed in red)
  • 'MINISTRY M of F OF FOOD' (Printed in upper right corner in dark-green, except for the symbol 'M of F' surmounted by a crown, which is white and set against a dark-green disc.)
  • 'T. Eckersley / E. Lombers' (Artists, lower right corner, printed in dark-green ink)
  • 'Issued by the Ministry of Food 64101507 PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD. LONDON 51/2399' (Printing and publishing information, printed along the lower edge of the poster, below the image)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Other number
LS.2015 - Leslie Schreyer Loan Number
Collection
Accession number
E.876-2004

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdApril 11, 2006
Record URL
Download as: JSON