MPZ 2
Juicer
1972 (designed), 1972-1974 (made)
1972 (designed), 1972-1974 (made)
| Artist/Maker | |
| Place of origin |
"Citromatic” is an electric citrus juicer and was first devised in 1972, after Braun acquired the Spanish company Pimer and started to produce new equipment at the latter’s Barcelona location. The product, also known as “MPZ 2” is the joint brainchild of Dieter Rams and Jürgen Greubel. Intended specifically for the Spanish market, it soon became a longseller in a whole host of markets.
It went on to sell for nearly three decades, undergoing only minor changes during its life.
It went on to sell for nearly three decades, undergoing only minor changes during its life.
Object details
| Categories | |
| Object type | |
| Parts | This object consists of 5 parts.
|
| Title | MPZ 2 (manufacturer's title) |
| Materials and techniques | Plastic and metal |
| Brief description | Juicer, Braun Citromatic, white and clear plastic, Spain, made by Braun A.G. ca. 1974, designed by Dieter Rams and Jürgen Greubel. |
| Physical description | Braun citrus juicer, which separates into five parts, the white cylindrical plastic body with an indention at the front houses the electric motor, surmounted by the reservoir with an everted rim and adjustable spout, the ribbed cone for extracting the juice and a clear plastic, flat topped lid. |
| Marks and inscriptions | Braun (On the front of the reservoir, in red script. ) |
| Credit line | Given by the manufacturer |
| Summary | "Citromatic” is an electric citrus juicer and was first devised in 1972, after Braun acquired the Spanish company Pimer and started to produce new equipment at the latter’s Barcelona location. The product, also known as “MPZ 2” is the joint brainchild of Dieter Rams and Jürgen Greubel. Intended specifically for the Spanish market, it soon became a longseller in a whole host of markets. It went on to sell for nearly three decades, undergoing only minor changes during its life. |
| Collection | |
| Accession number | CIRC.344 to D-1974 |
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| Record created | July 12, 2011 |
| Record URL |
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