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This is what we're working for!

  • Object:


  • Place of origin:

    Washington (made)

  • Date:

    ca. 1943 (made)

  • Artist/Maker:

    U.S. Navy (issued by)

  • Materials and Techniques:


  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 1B, box LS4

Physical description

'This is what we're working for!', US World War II poster. The slogan, printed in a style mimicking handwriting, in black ink, 'This is what / we're working for!', is printed below a black-and-white photographic image of emotional mother greeting her sailor son who's returned home from the war.

Place of Origin

Washington (made)


ca. 1943 (made)


U.S. Navy (issued by)

Materials and Techniques


Marks and inscriptions

'This is what / we're working for'
Below the image, printed in black in in a style that mimics hand-writing.

'Additional copies can be obtained from Industrial Incentive Division, Navy Department, Washington, D.C.'
Small black typeface, running along the lower right edge of the poster


Height: 43.3 cm, Width: 28 cm

Descriptive line

"This is what we're working for!" World War II poster, issued by the Industrial Incentive Division of the Navy Department, Washington DC, about 1943


Paper; Ink


Photo lithography

Subjects depicted

Propaganda; Man; Woman; Sons; Uniforms; War; Mother; Sailors; Home


Prints; Propaganda; Posters


Prints, Drawings & Paintings Collection

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