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Be in the fashion - cover your hair

  • Object:

    Poster

  • Place of origin:

    London (published)

  • Date:

    ca. 1940 (made)

  • Artist/Maker:

    Rotholz, H. A. (designer)
    Loxley Bros. Ltd. (printers)
    Royal Society for the Prevention of Accidents (publishers)
    Ministry of Labour and National Service (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1898-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR30

This intended audience for this poster were women, many of whom would not have experienced factory work before the war. It shows how women could be safe and stylish by covering their hair. The poster uses the language of surrealism, and in depicting mannequin heads it avoids focusing on any particular social class or setting, and so it is able to communicate to women across the social spectrum.

Physical description

"Be in the fashion - cover your Hair" safety at work poster produced for RoSPA, depicting a bare landscape, set against a blue 'sky', with four female mannequin heads on pedestals, each wearing a different style of cap, and each with a tag with a letter ('A', 'B', 'C', or 'D') attached to the base. The lower left quarter of the poster is filled by the upper right part of a woman's face, her eye taking prominence, and her hair covered by a scarf. The message at the running diagonally at the top of the poster reads, 'be in the fashion - cover your hair', in black letters that mimic the style of hand-writing.

Place of Origin

London (published)

Date

ca. 1940 (made)

Artist/maker

Rotholz, H. A. (designer)
Loxley Bros. Ltd. (printers)
Royal Society for the Prevention of Accidents (publishers)
Ministry of Labour and National Service (issued by)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'be in the fashion - cover your hair'
The message at the running diagonally at the top of the poster, in black letters that mimic the style of hand-writing.

'MLM/120"
The poster's issue number, printed in the lower left-hand corner, next to the Society's symbol, a cog and a triangle.

'Issued by the Ministry of Labour and National Service and produced by the Royal Society for the Prevention of Accidents, Terminal House, 52 Grosvenor Gardens, London S.W.1 / Printed by Loxley Bros. Ltd.'.
Printing and publishing information, printed at the bottom of the poster

Dimensions

Height: 76 cm, Width: 50.7 cm

Descriptive line

'Be in the fashion - cover your hair', safety at work poster, signed 'A.R.', produced by the RoSPA, and printed by Loxley Bros. Ltd., England (London), about 1940

Materials

Lithographic ink; Paper

Techniques

Lithography

Subjects depicted

Workers; Caps; Safety; Women; Health; Hairnets; Accident; Prevention; Headscarves; Heads

Categories

Prints; Propaganda; Health; Posters

Collection

Prints, Drawings & Paintings Collection

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