Be in the fashion - cover your hair
- Object:
Poster
- Place of origin:
London, England (published)
- Date:
ca. 1940 (made)
- Artist/Maker:
Rotholz, H. A. (designer)
Loxley Bros. Ltd. (printers)
Royal Society for the Prevention of Accidents (publishers)
Ministry of Labour and National Service (issued by) - Materials and Techniques:
Colour lithograph
- Credit Line:
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
- Museum number:
E.1898-2004
- Gallery location:
Prints & Drawings Study Room, level C, case 3G, shelf DR30
This intended audience for this poster were women, many of whom would not have experienced factory work before the war. It shows how women could be safe and stylish by covering their hair. The poster uses the language of surrealism, and in depicting mannequin heads it avoids focusing on any particular social class or setting, and so it is able to communicate to women across the social spectrum.
