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Be in the fashion - cover your hair
Rotholz, H. A. - Enlarge image
Be in the fashion - cover your hair
- Object:
Poster
- Place of origin:
London, England (published)
- Date:
ca. 1940 (made)
- Artist/Maker:
Rotholz, H. A. (designer)
Loxley Bros. Ltd. (printers)
Royal Society for the Prevention of Accidents (publishers)
Ministry of Labour and National Service (issued by) - Materials and Techniques:
Colour lithograph
- Credit Line:
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
- Museum number:
E.1897-2004
- Gallery location:
Prints & Drawings Study Room, level C, case 3G, shelf DR20
This intended audience for this poster were women, many of whom would not have experienced factory work before the war. Using photographic representation, it illustrates ways in which women could be safe and and yet stylish by covering their hair. The artist employed the graphic style of international Modernism. The use of a surrealist style enabled him to avoid focusing on any particular social class or setting, and so the poster was able to communicate to women from across the social spectrum.
