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Be in the fashion - cover your hair

  • Object:

    Poster

  • Place of origin:

    London (published)

  • Date:

    ca. 1940 (made)

  • Artist/Maker:

    Rotholz, H. A. (designer)
    Loxley Bros. Ltd. (printers)
    Royal Society for the Prevention of Accidents (publishers)
    Ministry of Labour and National Service (issued by)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1897-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR20

This intended audience for this poster were women, many of whom would not have experienced factory work before the war. Using photographic representation, it illustrates ways in which women could be safe and and yet stylish by covering their hair. The artist employed the graphic style of international Modernism. The use of a surrealist style enabled him to avoid focusing on any particular social class or setting, and so the poster was able to communicate to women from across the social spectrum.

Physical description

Safety at work poster produced for RoSPA, depicting an abstracted and dark-red factory, set against a blue 'sky', and issuing white smoke from its chimneys. Over this are five photographic images of the heads of women wearing different styles of hats, scarves or hair-nets, framed against patterned backgrounds. The message at the bottom of the poster reads, 'be in the fashion - cover your hair', in blue letters that mimic the style of hand-writing.

Place of Origin

London (published)

Date

ca. 1940 (made)

Artist/maker

Rotholz, H. A. (designer)
Loxley Bros. Ltd. (printers)
Royal Society for the Prevention of Accidents (publishers)
Ministry of Labour and National Service (issued by)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'be in the fashion - cover your hair'
At the bottom of the poster, in blue letters that mimic the style of hand-writing.

'MLM/90"
The poster's issue number, printed in the lower left-hand corner, next to the Society's symbol, a cog and a triangle.

'Issued by the Ministry of Labour and National Service and produced by the Royal Society for the Prevention of Accidents, Terminal House, 52 Grosvenor Gardens, London S.W.1 / Printed by Loxley Bros. Ltd.'.
Printing and publishing information, printed at the bottom of the poster

Dimensions

Height: 76.3 cm, Width: 50.8 cm

Descriptive line

'Be in the fashion - cover your hair', safety at work poster signed 'A.R.' and produced by RoSPA, printed by Loxley Bros. Ltd, United Kingdom, about 1940

Materials

Lithographic ink; Paper

Techniques

Lithography

Subjects depicted

Safety; Health; Factories; Prevention; Women; Heads; Accident; Hats; Caps; Workers; Hairnets; Headscarves

Categories

Prints; Propaganda; Health; Posters

Collection

Prints, Drawings & Paintings Collection

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