Dress thumbnail 1
Not currently on display at the V&A

Dress

1961 (made)
Artist/Maker
Place of origin

Mary Quant’s boutique, Bazaar, opened in London's King's Road in 1955, and epitomised the look worn by the 'Chelsea Set'. Inspired by the informal clothes worn by artists, dancers and musicians, Bazaar sold an eclectic mix of women's clothes, accessories and costume jewellery.

Despite the warm woollen fabric, this 1961 design is based on a summer sports dress. This playful unexpectedness is typically Quant. She made informal dresses in formal fabrics, and did summer designs in winter-weight fabrics. Her designs were always bold, graphic, and youthful. Strong contrasts of colour - here, brown and black - were a particular trademark. This dress was worn pinafore-style over a black polo-neck jumper, with flat shoes and dark stockings. These deliberately youthful designs rebelled against the high heels and more mature, conservative styles of most contemporary female fashion.

Delve deeper

Discover more about this object
read Introducing Mary Quant Inventive, opinionated and commercially minded, Mary Quant (1930 – 2023) was the most iconic fashion designer of the 1960s. A design and retail pioneer, she popularised super-high hemlines and other irreverent looks that were critical to the development of the 'Swinging Sixties' scene. Our...

Object details

Categories
Object type
Materials and techniques
Wool
Brief description
Day dress, brown and black wool, designed by Mary Quant for Bazaar, London, 1961.
Physical description
Brown wool dress with gently fitted bodice, dropped waist with top-stitched belt that buttons in front, and flared knee-length skirt. Contrast black band outlining deep V neckline. Sleeveless.
Style
Marks and inscriptions
'BAZAAR / DESIGNED BY MARY QUANT' (label)
Credit line
Given by Ms Jasmine Grassie
Object history
Worn by Mrs. Jasmine Grassie. As Mrs. Jasmine Hawker, she lent this dress to the 1973 retrospective at the Museum of London of Mary Quant's designs where it was exhibit number 12, described as: "Pinafore dress, 1961. Camel pinafore dress with deep V-neck trimmed with black military braid, low slung belt, and flare below the hip."

Registered File number 1994/2121.
Association
Summary
Mary Quant’s boutique, Bazaar, opened in London's King's Road in 1955, and epitomised the look worn by the 'Chelsea Set'. Inspired by the informal clothes worn by artists, dancers and musicians, Bazaar sold an eclectic mix of women's clothes, accessories and costume jewellery.

Despite the warm woollen fabric, this 1961 design is based on a summer sports dress. This playful unexpectedness is typically Quant. She made informal dresses in formal fabrics, and did summer designs in winter-weight fabrics. Her designs were always bold, graphic, and youthful. Strong contrasts of colour - here, brown and black - were a particular trademark. This dress was worn pinafore-style over a black polo-neck jumper, with flat shoes and dark stockings. These deliberately youthful designs rebelled against the high heels and more mature, conservative styles of most contemporary female fashion.
Bibliographic reference
Carter, Ernestine. Mary Quant's London, London Museum, 1973 12
Collection
Accession number
T.219-1995

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdMarch 15, 2006
Record URL
Download as: JSON