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ATS

  • Object:

    Poster

  • Place of origin:

    Nottingham (printed)

  • Date:

    1943 (made)

  • Artist/Maker:

    Games, Abram, born 1914 - died 1996 (designer)
    Howitt Ltd (printers)
    H. M. Stationery Office (publishers)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.882-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR27

The posters produced to encourage women to sign up for the Auxiliary Territorial Service (ATS) usually emphasised the glamour of the work, and of the women involved. Abram Games produced three designs for recruitment posters for the ATS. His designs rejected the dowdy image that the ATS had at this time, and the woman pictured here is idealised, but not an idol. This poster portrays a serious young woman; the handling of her features recalls classical sculpture, and gives the impression of solidity and strength of character, the very qualities that were promoted by the Service.

Physical description

ATS recruitment poster, depicting the head of a woman wearing a cap with ATS insignia. The woman is uniformly a buff colour, and resembles a classical sculpture in form, on a blue background. Below her in ovular shapes are the letters 'A' (black on red), 'T' (black on white), 'S' (black on blue).

Place of Origin

Nottingham (printed)

Date

1943 (made)

Artist/maker

Games, Abram, born 1914 - died 1996 (designer)
Howitt Ltd (printers)
H. M. Stationery Office (publishers)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'.A.T.S.'

'A. Games.'
Artist's signature, upper left corner

'LNER / AUTHORISED / FOR / EXHIBITION / ON / LNER CDS / OWN BOARD / ADVERTISING MANAGER N.E. AREA YORK'
Stamp, below signature

'Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottm. 51-3769'
Printed, lower left-hand corner

'P.R.84'
Printed, lower right-hand corner

Dimensions

Height: 76.3 cm, Width: 50.7 cm

Descriptive line

Recruiting poster for the Auxiliary Territorial Service, designed by Abram Games, 1943, and printed for HMSO by J. Howitt and Son Ltd, England (Nottingham)

Materials

Paper; Ink

Techniques

Lithography

Subjects depicted

Badges; Recruitment; Caps (headgear); Insignias; Women; War; Propaganda

Categories

Prints; Propaganda; Posters

Collection

Prints, Drawings & Paintings Collection

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