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ATS
Games, Abram, born 1914 - died 1996 - Enlarge image
ATS
- Object:
Poster
- Place of origin:
Nottingham, England (printed)
- Date:
1943 (made)
- Artist/Maker:
Games, Abram, born 1914 - died 1996 (designer)
Howitt Ltd (printers)
H. M. Stationery Office (publishers) - Materials and Techniques:
Colour lithograph
- Credit Line:
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
- Museum number:
E.882-2004
- Gallery location:
Prints & Drawings Study Room, level C, case 3G, shelf DR27
The posters produced to encourage women to sign up for the Auxiliary Territorial Service (ATS) usually emphasised the glamour of the work, and of the women involved. Abram Games produced three designs for recruitment posters for the ATS. His designs rejected the dowdy image that the ATS had at this time, and the woman pictured here is idealised, but not an idol. This poster portrays a serious young woman; the handling of her features recalls classical sculpture, and gives the impression of solidity and strength of character, the very qualities that were promoted by the Service.
