Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case 1B, Box LS3

Careless Talk Costs Lives

Poster
1940 (made)
Artist/Maker
Place of origin

Fougasse, whose real name was Cyril Kenneth Bird, was a well-known cartoonist and editor of the magazine Punch when war broke out. He convinced the Government to use humour for wartime propaganda and offered his services free. He believed the sharing of a joke enabled a poster to persuade without causing resentment by appearing to preach. Fougasse designed a series of eight posters for the Careless Talk Cost Lives campaign. They were produced in a variety of formats both for indoor and outdoor display, and proved so popular that they were even reproduced on textiles.


Object details

Categories
Object type
Titles
  • Careless Talk Costs Lives (series title)
  • ...But for Heaven's sake don't say I told you! (generic title)
Materials and techniques
Colour lithograph
Brief description
'...But for Heaven's sake don't say I told you!', Second World War cartoon poster warning against careless talk, designed by Fougasse, United Kingdom, 1940
Physical description
"...But for Heaven's sake don't say I told you!" World War II propaganda poster. Illustration of a man depicted in profile, in a traditional, British, red telephone box, talking into the telephone. Peering over the top and sides of the telephone box, sometimes just barely visible, are fourteen caricatures of the head of Hitler.
Dimensions
  • Height: 31.4cm
  • Width: 20.3cm
Marks and inscriptions
  • ...but for Heaven's sake / don't say I told you! (Immediately below the image in the style of hand-writing)
  • CARELESS TALK/ COSTS LIVES (printed on two lines across the lower margin)
  • 'Fougasse' (In upper left corner)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Summary
Fougasse, whose real name was Cyril Kenneth Bird, was a well-known cartoonist and editor of the magazine Punch when war broke out. He convinced the Government to use humour for wartime propaganda and offered his services free. He believed the sharing of a joke enabled a poster to persuade without causing resentment by appearing to preach. Fougasse designed a series of eight posters for the Careless Talk Cost Lives campaign. They were produced in a variety of formats both for indoor and outdoor display, and proved so popular that they were even reproduced on textiles.
Associated object
E.2168-1946 (Object)
Other number
LS.1945 - Leslie Schreyer Loan Number
Collection
Accession number
E.1561-2004

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Record createdMarch 1, 2006
Record URL
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