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Careless Talk Costs Lives

  • Object:

    Poster

  • Place of origin:

    United Kingdom (made)

  • Date:

    1940 (made)

  • Artist/Maker:

    Fougasse, born 1887 - died 1965 (artist)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:

    E.1556-2004

  • Gallery location:

    Prints & Drawings Study Room, level C, case 1B, box LS3

Fougasse, whose real name was Cyril Kenneth Bird, was a well-known cartoonist and editor of the magazine Punch when war broke out. He convinced the Government to use humour for wartime propaganda and offered his services free. He believed the sharing of a joke enabled a poster to persuade without causing resentment by appearing to preach. Fougasse designed a series of eight posters for the Careless Talk Cost Lives campaign. They were produced in a variety of formats both for indoor and outdoor display, and proved so popular that they were even reproduced on textiles.

Physical description

"...But of course it mustn't go any further!" World War II propaganda poster. Illustration of two men seen in profile, sitting opposite one another in a railway carriage. Two pairs of legs can be seen poking out from the over-head baggage compartments; the legs of Goering (on the left) and Hitler (on the right).

Place of Origin

United Kingdom (made)

Date

1940 (made)

Artist/maker

Fougasse, born 1887 - died 1965 (artist)

Materials and Techniques

Colour lithograph

Marks and inscriptions

"... but of course it / mustn't / go any further !'
Immediately below the image in the style of hand-writing

CARELESS TALK/ COSTS LIVES
printed on two lines across the lower margin

'Fougasse'
In upper left corner

Dimensions

Height: 31.3 cm, Width: 20.2 cm

Descriptive line

'...But of course it mustn't go any further!', Second World War cartoon poster warning against careless talk, designed by Fougasse, United Kingdom, 1940

Materials

Paper; Ink

Techniques

Colour lithography

Subjects depicted

Secrecy; Security; Men; Railroad cars; Politics; Propaganda; Uniforms

Categories

Prints; Propaganda; Caricatures & Cartoons; Posters

Collection

Prints, Drawings & Paintings Collection

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