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March 1981 - A New Era

  • Object:


  • Place of origin:

    United States (published)

  • Date:

    1981 (published)

  • Artist/Maker:

    Rockwell International Corporation (publisher)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR5

Physical description

"March 1981 - A New Era" Space Shuttle poster. Image of the Space Shuttle Columbia attached to its rocket launcher, in a vertical position, billowing opaque yellow 'smoke' behind it, as if taking off. The Shuttle is superimposed over the front page from a newspaper, the 'New York Times', dated Wednesday, February 21, 1962 (though the date and year are obscured), and printed in black on pale grey. The newspaper reports on the first American Astronaut (John H. Glenn Jr.) to successfully orbit the earth, under the headline, 'GLENN ORBITS EARTH [3] TIMES SAFELY; / PICKED UP IN CAPSULE [BY] DESTROYER; / PRESIDENT WILL [GREET HIM] IN FLORIDA' (words in square brackets are obscured by the overlaid image of the shuttle). In the bottom left corner of the poster, in pale yellow letters, is the slogan, 'MARCH '81 / A NEW ERA'.

Place of Origin

United States (published)


1981 (published)


Rockwell International Corporation (publisher)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

In the bottom left corner of the poster, in pale yellow letters


Height: 70 cm, Width: 53.6 cm

Descriptive line

"March 1981 - A New Era" Space Shuttle poster issued by Rockwell International, United States, 1981


Paper; Printing ink



Subjects depicted

Rockets; Newspapers; Astronaut; Space shuttle


Prints; Science; Advertising; Transport; Posters


Prints, Drawings & Paintings Collection

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