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What becomes a legend most?

  • Object:


  • Place of origin:

    United States (made)

  • Date:

    1975 (made)

  • Artist/Maker:

    American Legend Cooperative (ALC) (issued by)

  • Materials and Techniques:

    Offset lithograph

  • Credit Line:

    Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case 3G, shelf DR5

Physical description

Black and white, full-length image of a woman, Mary Martin, wearing a thigh-length black mink coat. She stands in profile, her hands on her hips, and is wearing black tights and black court shoes. She leans back slightly, and is looking over her right shoulder, smiling at the viewer. Above her is the inscription, 'What becomes a legend most?' and at the bottom, 'Blackglama'.

Place of Origin

United States (made)


1975 (made)


American Legend Cooperative (ALC) (issued by)

Materials and Techniques

Offset lithograph

Marks and inscriptions

'What becomes a legend most? / Blackglama'
Advertising slogan and brand name


Height: 70.6 cm, Width: 55.3 cm

Descriptive line

"What Becomes a Legend Most?" (Mary Martin), ad campaign for Blackglama mink coats, USA, 1975


Paper; Printing ink

Subjects depicted

Actresses; Coats; Singers; Women; Costume; Glamour; Fur; Celebrity


Prints; Advertising; Fashion; Posters


Prints, Drawings & Paintings Collection

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