What becomes a legend most?
Poster
1978 (made)
1978 (made)
| Artist/Maker | |
| Place of origin |
The American company Blackglama is known for its distinctive black mink coats. For over two decades, the brand has been promoted by links with Hollywood actresses, and with models. Artistes such as Bette Davis, Audrey Hepburn and Elizabeth Taylor, and more recently, Gisele Bündchen, Cindy Crawford and Elle Macpherson, have featured in the advertising campaign, appearing in one of the ubiquitous coats alongside the slogan, 'What becomes a legend most? Blackglama', thus associating the product with fantasy and an idea timeless glamour. This poster features the stage and screen actress Helen Hayes, best known for playing the title role in Laurence Housman's play 'Victoria Regina', and for playing the lead in the1931 film, 'The Sin of Madelon Claudet', for which she won an Oscar for best actress.
Object details
| Categories | |
| Object type | |
| Title | What becomes a legend most? (series title) |
| Materials and techniques | Offset lithograph |
| Brief description | "What Becomes a Legend Most?" (Helen Hayes), ad campaign for Blackglama mink coats, USA, 1978 |
| Physical description | Black and white image, half-length, of an elderly woman, Helen Hayes, wearing a black mink coat, with the inscription, 'What becomes a legend most?' above and at the bottom, 'Blackglama'. |
| Dimensions |
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| Marks and inscriptions | 'What becomes a legend most? / Blackglama' (Advertising slogan and brand name) |
| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Summary | The American company Blackglama is known for its distinctive black mink coats. For over two decades, the brand has been promoted by links with Hollywood actresses, and with models. Artistes such as Bette Davis, Audrey Hepburn and Elizabeth Taylor, and more recently, Gisele Bündchen, Cindy Crawford and Elle Macpherson, have featured in the advertising campaign, appearing in one of the ubiquitous coats alongside the slogan, 'What becomes a legend most? Blackglama', thus associating the product with fantasy and an idea timeless glamour. This poster features the stage and screen actress Helen Hayes, best known for playing the title role in Laurence Housman's play 'Victoria Regina', and for playing the lead in the1931 film, 'The Sin of Madelon Claudet', for which she won an Oscar for best actress. |
| Other number | LS.663 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.177-2004 |
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| Record created | January 31, 2006 |
| Record URL |
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