Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level F , Case EDUC, Shelf 9, Box D

Greetings Card

ca. 1898 (printed)
Artist/Maker
Place of origin

This is a line block image of a design for a greetings card by the illustrator and Punch cartoonist, Phillip May (1854–1903).
It was made by photographing the drawing and exposing the negative onto a zinc plate coated with gelatin. The exposed image, in the form of hardened gelatin, was treated to protect it from the effects of acid. The plate was put into acid, which ate into the exposed areas leaving the protected lines standing in relief. For printing, the zinc was fixed to a woodblock.
The advantage of line block was that it photographically reproduced lines and lettering drawn by an artist and did not need to be ‘interpreted’ by an engraver. As a relief process, it could also be printed alongside relief type used to print text, which allowed vignette illustrations to be positioned within pages of text. Line block reproduced both line and areas of black (or any single colour) well but for mid-tones another process called halftone was required.


Object details

Categories
Object type
Materials and techniques
Line-block print
Brief description
Line block print. Philip William May. New Year Card, about 1898.
Physical description
A girl out walking with her dog in the snow. She is wearing a fur-lined hat, cloak and muff. She is being distracted by a boy wearing a woolly hat decorated with holly and hiding mistletoe behind his back. In the background to the right is a landscape of trees.
Dimensions
  • Height: 13.9cm
  • Width: 11.2cm
Style
Production typeLimited edition
Marks and inscriptions
  • 'Mr & Mrs J. Y. W. MacAlister / Wish You / A Happy New Year" (Greeting at top of card, left)
  • '20 Hanover Square W" (Address, presumably of those sending the card (Mr and Mrs MacAlister). At bottom of card beneath image)
  • Phil May. [in square] (Artist's Monogram, lower left of card)
Subjects depicted
Summary
This is a line block image of a design for a greetings card by the illustrator and Punch cartoonist, Phillip May (1854–1903).
It was made by photographing the drawing and exposing the negative onto a zinc plate coated with gelatin. The exposed image, in the form of hardened gelatin, was treated to protect it from the effects of acid. The plate was put into acid, which ate into the exposed areas leaving the protected lines standing in relief. For printing, the zinc was fixed to a woodblock.
The advantage of line block was that it photographically reproduced lines and lettering drawn by an artist and did not need to be ‘interpreted’ by an engraver. As a relief process, it could also be printed alongside relief type used to print text, which allowed vignette illustrations to be positioned within pages of text. Line block reproduced both line and areas of black (or any single colour) well but for mid-tones another process called halftone was required.
Associated object
E.1193-1976 (Original)
Collection
Accession number
E.1194-1976

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Record createdDecember 9, 2005
Record URL
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