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Doll - Baby Sweetums

Baby Sweetums

  • Object:

    Doll

  • Place of origin:

    United States (manufactured)

  • Date:

    1969 (manufactured)

  • Artist/Maker:

    UNEEDA DOLL CO INC (manufacturer)

  • Materials and Techniques:

    [packaging] Colour printed card
    [packaging] Colour printed card

  • Credit Line:

    Norah Chambers Kensey bequest

  • Museum number:

    B.655:1 to 7-2010

  • Gallery location:

    In Storage

  • Image unavailable

This 'Baby Sweetums' doll was manufactured by the US company Uneeda. They were a doll company founded in 1917 in Brooklyn, New York and produced thousands of cloth, composition, hard plastic and vinyl dolls that were well made and reasonably priced. Their slogan was 'A Uneeda Doll is a gift to be treasured', as can be seen on this box.

Their first 'Sweetums' was made in 1936 and was a composition doll with a cloth stuffed body, which was also a drink and wet doll. Encouraged by the advances made in technology and equipment in the 1930s, manufacturers of baby dolls began to produce dolls that were more realistic with the functions to drink and wet. In more recent years however, manufacturers have pushed even further into realism with some dolls coming complete with hospital identity tags, nappy rash and being anatomically correct. This has proved to be controversial and the level of realism which 'Baby Sweetums' depicts, seems to be an appropriate level for a childs toy.

Physical description

[packaging] A large card box with a clear plastic front so the doll can be seen. It is pink and orange with the title 'Baby Sweetums' printed at the top. There are three white stripes that go horizontally around the middle of the box. The different sides have text explaining the different things that the doll can do such as drinking and wetting.
[packaging] Rectangular card box insert to hold the doll in place inside the display box. It is pink and folded so that there is a top and bottom. There are two small holes in the middle of the card where the white wire can go through to attach the doll. The outside of the box is plain card.
[doll accessory] A pair of white cotton socks. They are plain apart from the vertical line of the sewing.
[doll accessory] A pair of plain white knickers with a slightly elasticated waist.
[doll accessory] A small bottle with a blue lid. The bottle has some text down the side in the same white colour as the bottle.
[doll accessory] A white dress with blue edging with white spots. The dress has short sleeves and a metal popper at the back and white lacing at the bottom.
[doll] A vinyl baby doll with posable legs, arms and head. She has curly brown hair rooted into her head and large blue sleeping eyes with long black eyelashes. Her lips and eyebrows are painted on and she has a hole in the middle of her mouth for the bottle.

Place of Origin

United States (manufactured)

Date

1969 (manufactured)

Artist/maker

UNEEDA DOLL CO INC (manufacturer)

Materials and Techniques

[packaging] Colour printed card
[packaging] Colour printed card

Marks and inscriptions

[packaging] 'BABY SWEETUMS / by Uneeda / DRINKS & WETS'
[packaging] '15" DOLL / DRINKS & WETS / MOVING EYES / ROOTED HAIR / A Uneeda Doll is a gift to be treasured. / Reference No. 579A'
[packaging] 'NOTICE / THIS DOLL IS COPYRIGHTED AND BEARS A NOTICE / OF COPYRIGHT. ANY COPYING, REPRODUCTION, / MANUFACTURE OR SALE WITHOUT THE AUTHORIZATION / OF UNEEDA DOLL CO., INC., THE COPYRIGHT / PROPRIETOR, CONSTITUTES AN INFRINGEMENT OF COPYRIGHT. / (C) UNEEDA DOLL CO., INC., MCMLXX. BROOKLYN, NY. 11232 / MADE IN BRITISH CROWN COLONY OF HONG KONG'
[packaging] 'OTHER EXCLUSIVE UNEEDA CREATIONS / BITTY BATHTUB BABY / 5" Drink and Wet Baby Doll / with her own Bathtub / TOOSIES / Adorable 5" Twins / Drink and Wet. / LITTLEST SO SOFT / 6" Soft Filled Infant Doll. / BUMPKINS.... Drinks and / Wets, an old favourite for / generations. / YUMMY / Soft foam filled body. / A cuddly bundle of love. / LOVABLE LYNN / 11" JUNIOR MISS. / Movable arms and legs. / Bobbed hair.'
[doll accessory] 'D / O / L / L / Y / F / E / E / D'
[doll] 'UNEEDA DOLL CO. INC / MCMLXLX / MADE IN HONG KONG'

Dimensions

[packaging] Length: 31.5 cm, Width: 21.7 cm, Depth: 16 cm
[packaging] Length: 30.4 cm, Width: 21.5 cm, Depth: 16 cm
[doll accessory] Length: 5.5 cm, Width: 3 cm
[doll accessory] Length: 4 cm, Width: 9 cm
[doll accessory] Length: 10.2 cm including lid, Width: 2.5 cm
[doll accessory] Length: 13.5 cm, Width: 19 cm
[doll] Length: 34 cm, Width: 14 cm, Depth: 11 cm

Descriptive line

Doll, boxed, with bottle, wearing a white and blue dress, 'Baby Sweetums', made by Uneeda, USA, 1969.

Categories

Children & Childhood; Dolls & Toys

Production Type

Mass produced

Collection code

MoC

Qr_O1194513
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