Trade Card thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level F , Case TOPIC, Shelf 10C

Trade Card

ca. 1740s (engraved)
Artist/Maker
Place Of Origin

This trade card from the mid 18th century advertises a London leather dealer called Robert Lepper. Illustrated with a framed image of a deer and a pair of leather breeches decorated with embroidery and buttons, it is a rather blatant ‘before’ and ‘after’ image depicting Lepper’s trade. Trade cards such as these preceded modern advertising and business cards.


object details
Categories
Object Type
Materials and Techniques
Engraving on paper
Brief Description
Engraved trade card for 'Rupert Lepper, Leather Seller and Breeches Maker', England, ca. 1750
Physical Description
A print showing a pair of trousers within a frame, with a deer in the background, with text
Dimensions
  • Height: 16.7cm
  • Width: 14.1cm
Marks and Inscriptions
'Robert Lepper / Leather Seller and Breeches Maker / At the Buck & Breeches in Minories / LONDON / Sells Buck & Doe Skins, Lineings & c; / and all Sorts of Breeches, Wholesale and Retail at Reasonable Rates' Likewise Superfine Black & Colour'd Do (sic) As also the very best Sorts of Riding Gloves
Subjects depicted
Summary
This trade card from the mid 18th century advertises a London leather dealer called Robert Lepper. Illustrated with a framed image of a deer and a pair of leather breeches decorated with embroidery and buttons, it is a rather blatant ‘before’ and ‘after’ image depicting Lepper’s trade. Trade cards such as these preceded modern advertising and business cards.
Collection
Accession Number
12854:3

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record createdDecember 7, 2005
Record URL