Trade Card
ca. 1740s (engraved)
| Artist/Maker | |
| Place of origin |
This trade card from the mid 18th century advertises a London leather dealer called Robert Lepper. Illustrated with a framed image of a deer and a pair of leather breeches decorated with embroidery and buttons, it is a rather blatant ‘before’ and ‘after’ image depicting Lepper’s trade. Trade cards such as these preceded modern advertising and business cards.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Engraving on paper |
| Brief description | Engraved trade card for 'Rupert Lepper, Leather Seller and Breeches Maker', England, ca. 1750 |
| Physical description | A print showing a pair of trousers within a frame, with a deer in the background, with text |
| Dimensions |
|
| Marks and inscriptions | 'Robert Lepper / Leather Seller and Breeches Maker / At the Buck & Breeches in Minories / LONDON /
Sells Buck & Doe Skins, Lineings & c; / and all Sorts of Breeches, Wholesale and
Retail at Reasonable Rates'
Likewise Superfine Black & Colour'd Do (sic)
As also the very best Sorts of Riding Gloves |
| Subjects depicted | |
| Summary | This trade card from the mid 18th century advertises a London leather dealer called Robert Lepper. Illustrated with a framed image of a deer and a pair of leather breeches decorated with embroidery and buttons, it is a rather blatant ‘before’ and ‘after’ image depicting Lepper’s trade. Trade cards such as these preceded modern advertising and business cards. |
| Collection | |
| Accession number | 12854:3 |
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| Record created | December 7, 2005 |
| Record URL |
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