Not currently on display at the V&A

Birthday Cards

1968 (printed and published)
Artist/Maker
Place Of Origin

This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.
Jennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.

The cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older.
Some of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music.


object details
Categories
Object Type
Materials and Techniques
Colour printed and embossed card
Brief Description
colour printed card with an illustration of a dog, an Academy Card, printed in England, 1968. Given to Jennifer Leaver (nee Davies) on her twelfth birthday.
Physical Description
Colour printed card with an embossed edge, showing a picture of a brown spaniel dog. The card is formed from a single sheet folded into quarters.
Dimensions
  • Length: 18.4cm
  • Width: 11.7cm
  • Opened width: 23.4cm
Production typeMass produced
Marks and Inscriptions
  • Happy BIRTHDAY to YOU (Printed on the front of the card.)
  • Of all the Birthdays / you have had / May this one be the best / And bring to you the things / in life / That make it happiest. (Printed message inside the card.)
  • With love / From Mrs Johnson (Handwritten message inside the card.)
Credit line
Given by Jennifer Leaver
Object history
One of 269 cards donated by Jennifer Leaver (née Davies) that have been given to her on her birthdays from 1-18 from family and friends.
Subjects depicted
Summary
This birthday card, one of a group of 269, was given to and kept by Jennifer Leaver (née Davies). The cards were given to her by a range of relatives and friends and span from 1957 to1975 - the dates of her first to her eighteenth birthday.

Jennifer was born in 1957 and the cards reflect progression of typography, imagery and graphic styles for birthday cards, spanning over three decades.



The cards also reflect the changing and age appropriate imagery chosen by greetings card companies as well as the choices made by those who selected and sent the cards to Jennifer as she grew older.

Some of the earlier younger cards commonly show childish scenes often including illustrated baby animal characters, whereas later cards reflect perceived changes of interest for a growing girl such as images of flowers, fashions and music.
Collection
Accession Number
B.521-2010

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record createdApril 8, 2011
Record URL