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This Is Swinging London

  • Object:


  • Place of origin:

    London (published)

  • Date:

    ca 1969 (published)

  • Artist/Maker:

    Unknown (designer)
    I Was Lord Kitchener's Valet (publisher)

  • Materials and Techniques:

    Colour offset lithograph

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case MM, shelf 1

The boutique 'I was Lord Kitchener's Valet' on Carnaby Street in London was a key component of 'swinging sixties' style in Britain. This poster was produced especially for the shop and was aimed at tourists who visited Carnaby Street to experience the phenomenon of 'swinging London'.

Physical description

A souvenir poster featuring a series of cartoon vignettes symbolising Britain and fashionable London pop culture. These include Prince Charles, Prime Minister Harold Wilson, the Houses of Parliament, Carnaby Street, Piccadilly Circus, The King's Road, Twiggy, Mick Jagger and the I Was Lord Kitchener's Valet Boutique.

Place of Origin

London (published)


ca 1969 (published)


Unknown (designer)
I Was Lord Kitchener's Valet (publisher)

Materials and Techniques

Colour offset lithograph


Height: 763 mm, Width: 50.6 cm, Width: 510 mm, :

Descriptive line

Poster, 'This is Swinging London', unknown artist, London, ca. 1969.



Subjects depicted

Union Flag



Production Type

Mass produced


Prints, Drawings & Paintings Collection

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