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Poster - Geronimo


  • Object:


  • Place of origin:

    London (made)

  • Date:

    1967 (made)

  • Artist/Maker:

    Hurford, John (artist)

  • Materials and Techniques:

    Printed on architect's blueprint copying machine.

  • Credit Line:

    Given by the artist

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case MM, shelf 1

This is one of a set of drawings and printed images in the V&A's collection by artist John Hurford. Hurford was one of the key figures in the explosion of psychedelic imagery in Britain in the late 1960s. His drawings, mainly executed in pen and ink and enlivened by brilliant washes of coloured inks, were reproduced as posters and illustrations in the leading Underground publications of the day, including Oz, IT and Gandalf's Garden.

Hurford's meticulously and minutely-particularised drawing style was coupled with his fascination with natural plant and tree forms. They gave his work a direct appeal to the hippy generation, who either aspired to get back to the simpler country life or who, as city-dwellers, nurtured a romanticised dream of rural existence.

Physical description

Image of a head of a Native American Indian within a circle. Behind the man's head is a landscape with trees, and smoke drawn in outline. Behind the circle is a feather drawn mostly in outline except for the top, which has detail and shading. Below the circle hang three feathers. Below is the word Geronimo composed of outline lettering, pattern of wavy lines, concentric circles and stripes, and figures including stars, snakes, a flying saucer in silhouette, a castle on a hill and ivy.

Place of Origin

London (made)


1967 (made)


Hurford, John (artist)

Materials and Techniques

Printed on architect's blueprint copying machine.

Marks and inscriptions

Decorated lettering, below centre.

John / Hurford
Bottom left with the 'M'

Outline leters within the 'N'

Outline letters within the 'N'

Within the 'I'

Within the 'M'


Height: 62 cm sheet irregular, Width: 75 cm sheet irregular

Descriptive line

Poster 'Geronimo', by John Hurford, England, 1967.

Subjects depicted

Snakes; Castle; Ivy; Trees; Stars; Hill




Prints, Drawings & Paintings Collection

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