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Print

  • Place of origin:

    New York (printed)

  • Date:

    c.1912 (printed)

  • Artist/Maker:

    Simplex Litho Co. (printer)

  • Materials and Techniques:

    Colour lithography and embossing

  • Museum number:

    E.451-1998

  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 159

This show card would have been displayed in a shop or department store to advertise the Boston Garter, a men’s sock suspender made by the American manufacturer George Frost Company. The printer has used embossing and metallic ink to recreate the effect of ribbed elastic and nickel-plated fittings.

Physical description

Embossed colour image of the garter grip with eight embossed examples of available colours. Advertisement includes company name, details of the garter and price. There is a thin silver border around individual colour examples and also surrounding the whole advertisement.

Place of Origin

New York (printed)

Date

c.1912 (printed)

Artist/maker

Simplex Litho Co. (printer)

Materials and Techniques

Colour lithography and embossing

Marks and inscriptions

PATENTED DEC.17.1912 BY SIMPLEX LITHO CO., NEW YORK.
Printed in black outside the border, along the bottom edge of the advertisement

PAD / Boston Garter / Velvet rip / REG . IN U.S.PAT. OFFICE
Printed in black at the top of the advertisement

No. 425
Printed in the centre of the advertisement as an indication of the garter model type

7-8 inch Lisle Web / Satin Pad / Retails at 25c. / Assorted colors to each dozen / All Trimmings Brass Rustless Heavy Nickel Plate
Printed in black below the central image

Dimensions

Height: 25.1 cm, Width: 16.4 cm

Descriptive line

Advertisement for Boston Garter Velvet Grips, printed by Simplex Litho Co., New York, about 1912.

Techniques

Colour lithography; Embossing

Subjects depicted

Garter

Categories

Advertising; Prints

Collection

Prints, Drawings & Paintings Collection

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