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Show Card

c.1912 (printed)
Artist/Maker
Simplex Litho Co. (printer)
Place of origin
New York (printed)

This show card would have been displayed in a shop or department store to advertise the Boston Garter, a men’s sock suspender made by the American manufacturer George Frost Company. The printer has used embossing and metallic ink to recreate the effect of ribbed elastic and nickel-plated fittings.

Object details

Categories
Advertising
Prints
Object type
Show card
Materials and techniques
Colour lithography and embossing
Colour Lithography
Embossing
Brief description
Advertisement for Boston Garter Velvet Grips, printed by Simplex Litho Co., New York, about 1912.
Physical description
Embossed colour image of the garter grip with eight embossed examples of available colours. Advertisement includes company name, details of the garter and price. There is a thin silver border around individual colour examples and also surrounding the whole advertisement.
Dimensions
  • Height: 25.1cm
  • Width: 16.4cm
Marks and inscriptions
  • PATENTED DEC.17.1912 BY SIMPLEX LITHO CO., NEW YORK. (Printed in black outside the border, along the bottom edge of the advertisement)
  • PAD / Boston Garter / Velvet rip / REG . IN U.S.PAT. OFFICE (Printed in black at the top of the advertisement)
  • No. 425 (Printed in the centre of the advertisement as an indication of the garter model type)
  • 7-8 inch Lisle Web / Satin Pad / Retails at 25c. / Assorted colors to each dozen / All Trimmings Brass Rustless Heavy Nickel Plate (Printed in black below the central image)
Subject depicted
Garter
Summary
This show card would have been displayed in a shop or department store to advertise the Boston Garter, a men’s sock suspender made by the American manufacturer George Frost Company. The printer has used embossing and metallic ink to recreate the effect of ribbed elastic and nickel-plated fittings.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.451-1998

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Record createdNovember 1, 2005
Record URL
https://collections.vam.ac.uk/item/O118070/show-card-simplex-litho-co/
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