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Image of Gallery in South Kensington
On display at V&A South Kensington
Fashion, Room 40

Green

Day Dress
1947 (made)
Artist/Maker
Place of origin

Christian Dior (1905-57) launched his couture house in February 1947. Although known for the heavy corsetting and complicated construction of his early collections, not all of Dior's designs relied on complex underpinnings.

This lightweight, unlined dress achieves volume through a draped skirt. Dior typically countered the close fitting bodice with Magyar sleeves, which gave ease of movement. The dress has no label and may have been a version of the original by Christian Dior New York, which Dior launched in 1948.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Skirt
  • Jacket
Titles
  • Green (assigned by artist)
  • en Huit (named collection)
  • New Look (popular title)
Materials and techniques
Silk twill foulard
Brief description
Green day dress consisting of a jacket and skirt, silk twill foulard, Christian Dior haute couture Spring/Aummer 1947, en Huit line, Paris, France
Physical description
Day dress consisting of a jacket and skirt made from green silk twill foulard with small white spots. The bodice has a tailored collar with lapels, long batwing sleeves, and tightly fitting at the wrist. It is tightly fitted at the waist and has a centre front fastening of three covered buttons. The skirt is softly gathered at the waistband and is straight cut. 'New Look' length. It is full at the front with two vertical open insets. It has a centre back zip fastening. It has a triangular handkerchief attached at the front and arranged to drape behind.
Dimensions
  • Weight: .48kg
  • Skirt length: 89cm
  • Footprint diameter: 45cm
Stockman size 36 mannequin
Production typeHaute couture
Marks and inscriptions
No label
Gallery label
'Green' afternoon ensemble Christian Dior (1905-57) Paris 1947 spring/summer Not all of Dior's first collections relied on complex underpinnings. This lightweight, unlined dress achieves volume through a draped skirt. Dior typically countered his close fitting bodices with Magyar sleeves, which gave ease of movement. The dress has no label and may have been a version of the original by Christian Dior New York, which Dior launched in 1948. [59 words] Skirt and blouse: silk Hat: imitation straw with velvet flowers inside Skirt and blouse given by Mrs Joseph Alsop V&A: T.115&A-1974 Hat worn by Mrs Opal Holt and given by Mrs D.M. Haynes and Mrs M. Clark V&A: T.155-1982(22/09/2007)
Credit line
Given by Mrs Joseph Alsop
Object history
This dress is from Dior's s/s 1947 'New Look' collection.

It was worn and given by Mrs Joseph Alsop (nee Susan Mary Patten), the wife of the the American journalist (Joseph Wright Alsop V, 1910-89). They were married from 1960 to 1972. They had no children.
(See Merry, Robert W. Taking on the World: Joseph and Stewart Alsop – Guardians of the American Century (New York: 1996), p.360-365.
Historical context
THE NEW LOOK panel text from The Golden Age of Couture: Paris and London 1947-1957

Dior launched his new house on 12 February 1947 and became an overnight sensation. His voluptuous collection was the antithesis of lean, boxy wartime fashions. Instead, feminine designs featured rounded shoulders, a womanly bust and a hand-span waist above enormous skirts. It was christened on the spot by Carmel Snow, editor of American Harper's Bazaar, as the 'New Look'.

The amount of fabric required to create a New Look garment - typically 15 metres in a woollen day dress, 25 metres in a short taffeta evening gown - caused outrage, for rationing was still in place. The collection was shown in secret to Princess Margaret at the French Embassy in London. But despite attempts by the Board of Trade to suppress it, the New Look was unstoppable.
Production
Spring/Summer 1947

Attribution note: Possibly. It is also possible that this could be a ready-to-wear version - there is no label, and the inside is crudely finished.
Association
Summary
Christian Dior (1905-57) launched his couture house in February 1947. Although known for the heavy corsetting and complicated construction of his early collections, not all of Dior's designs relied on complex underpinnings.

This lightweight, unlined dress achieves volume through a draped skirt. Dior typically countered the close fitting bodice with Magyar sleeves, which gave ease of movement. The dress has no label and may have been a version of the original by Christian Dior New York, which Dior launched in 1948.
Bibliographic references
  • Rothstein, N., ed., '400 Years of Fashion' (London: Victoria and Albert Museum, 1984), p.91
  • British Vogue, April 1947, p.49
  • Keenan, B., Dior in Vogue (London: 1981), p.36
  • Wilcox, C., ed., The Golden Age of Couture: Paris and London 1947-1957 (V&A Publications, London: 2007), pl. 2.10
  • www.timelifepictures.com Ref no: 50768891
  • Fashion : An Anthology by Cecil Beaton. London : H.M.S.O., 1971
Collection
Accession number
T.115&A-1974

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Record createdOctober 17, 2005
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