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Mug

Mug

  • Place of origin:

    Tunstall (made)

  • Date:

    1998 (designed)
    2009 (made)

  • Artist/Maker:

    Hunt, Martin, born 1942 (designer)
    Queensberry Hunt Levien (designers)
    Dudson (manufacturer)

  • Materials and Techniques:

    Vitrified earthenware with coloured glaze

  • Credit Line:

    Given by Dudson Ltd.

  • Museum number:

    C.250-2009

  • Gallery location:

    In Storage

This tableware was designed for the Upper Class service of Virgin Atlantic. Its modern, colourful look was chosen to complement the cabin interiors. The range of items reflects the need to serve passengers different types of meal as they journeyed across time zones.

Physical description

Purple mug. Dudson Article code 2UDE040X, 'Mug Mulberry'. The body used is a vitrified earthenware, which has been decorated with a coloured glaze. Ian Dudson has commented on this as follows: "the body used for the coloured glaze pieces in the Virgin range is indeed our Vitrified Hotelware body. This body is based on a traditional earthenware with the addition of Alumina and a higher concentration of fluxes with correspondingly higher firing temperatures to make the body non porous for hotelware use rather than the traditional porous earthenware used in domestic markets. It is a lower cost body but doesn't display the same whiteness and consequently is used where it is going to be covered with a coloured glaze anyway."

Place of Origin

Tunstall (made)

Date

1998 (designed)
2009 (made)

Artist/maker

Hunt, Martin, born 1942 (designer)
Queensberry Hunt Levien (designers)
Dudson (manufacturer)

Materials and Techniques

Vitrified earthenware with coloured glaze

Marks and inscriptions

'virgin / atlantic / DUDSON / ENGLAND'
Stencilled in white on blue glaze on base

Dimensions

Height: 8.8 cm, Width: 10.8 cm maximum, Depth: 8 cm

Object history note

Part of a range of tableware designed by Queensberry Hunt Levien for Virgin Atlantic Airways, and manufactured by Dudson Ltd. The commission followed an approach to David Queensberry by Gavin Pryke, a designer working for Virgin who was involved in the redesign of their Upper Class cabin. As a result, Queensberry Hunt Levien signed an agreement with Virgin Atlantic in April 1998. QHL recommended that Virgin approach Dudson in connection with the product development and manufacture of the range. This advice was accepted.

Of the commission, David Queensberry writes: "We had various meetings and were shown the mock-up that had been built of the interior of the Upper Class section of the aircraft. The interior was hyper-modern, with red-leather upholstery and a cocktail bar. In order to fully appreciate Virgin’s Upper Class service, it was agreed that Martin, who would undertake the design work, should fly to Tokyo and New York as a passenger. The service of food on an aircraft is complex and Virgin decided that due to the various time zones, passengers will not all require the same meals, at the same time - one passenger may need just a snack, whilst another may require a substantial meal. This created a requirement for more tableware items than would normally be needed on an aircraft. There are also logistical problems as the storage and cooking facilities on an aircraft are very limited and the tableware had to operate within these restrictions, as well as coordinating with the modern and colourful interior design." Ian Dudson adds to this that: "The clear objective was to re-set the Virgin Upper Class service apart from other Business Class products and portray it as a First Class product at a Business Class price. An example of this I recall was the instruction that the main serving plate could not be square or rectangular but had to be round because no other Business Class service offered round plates. Hence the creativity that came into the rim shape to facilitate a logo etc."

The original range was produced with platinum decals on some of the items, but these were later omitted in order to minimise cost. The items acquired here (C.245-2009 to C.260:1, 2-2009) represent the complete range as originally designed. Among the pieces are some taken from current production, while others, including those that were originally produced with platinum decals, have been supplied from the Dudson showroom archive and were manufactured around 1999.

This mug was supplied by Dudson Ltd. from current production, through David Queensberry.

Descriptive line

Mug, purple, vitrified earthenware with glaze, designed by Martin Hunt of Queensberry Hunt Levien, for Virgin Atlantic, 1998, made by Dudson Ltd., Tunstall, 2009.

Labels and date

Tableware for Virgin Atlantic
Staffordshire, designed 1998
Designed by Martin Hunt for
Queensberry Hunt Levien
Made by Dudson Ltd
China with transfer-printed decoration,
and vitrified earthenware with coloured
glazes

This tableware was designed for the
Upper Class service of Virgin Atlantic.
Its modern, colourful look was chosen
to complement the cabin interiors.
The range of items reflects the need to
serve passengers different types of meal
as they journeyed across time zones.

Museum nos. C.245 to 253:1, 2; 254 to 259:1, 2; 260:1, 2-2009. Given by the maker [18/08/2009]

Production Note

Produced for Virgin Atlantic Airways. Current production.

Materials

Earthenware

Categories

Ceramics

Collection

Ceramics Collection

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