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Greetings Card

1918-1914 (made)
Artist/Maker
Place of origin

By the early 20th Century single sheet greetings in postcard or visiting card format had overtaken folder cards in popularity as they were cheaper to post. Though this tiny card is a folder, the orientation of the images on the two halves suggest it may have been designed to send flat. A ban on Christmas cards to conserve supplies of paper was mooted during the First World War but the idea was abandoned in the interests of maintaining the troops' morale.


Object details

Categories
Object type
Materials and techniques
Gravure process print on card
Brief description
Greetings card, gravure process print on card, World War I, 1914-1918.
Physical description
Small rectangular (landscape format when folded, gentleman's vising card size) folder in cream card with design printed in sepia. Top half: scene depicting soldier from a Scottish regiment holding a rifle with fixed bayonet, standing in a forest clearing by moonlight, the whole scene framed in a border ornamented with thistles. Bottom half: legend 'Yours always' within a border ornamented with holly and mistletoe and an artillery piece.
Dimensions
  • Open height: 9.5cm
  • Folded height: 4.8cm
Marks and inscriptions
'Yours always' (Lettered within the design, printed in sepia)
Subjects depicted
Summary
By the early 20th Century single sheet greetings in postcard or visiting card format had overtaken folder cards in popularity as they were cheaper to post. Though this tiny card is a folder, the orientation of the images on the two halves suggest it may have been designed to send flat. A ban on Christmas cards to conserve supplies of paper was mooted during the First World War but the idea was abandoned in the interests of maintaining the troops' morale.
Other number
B4.7
Collection
Accession number
E.396-2008

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Record createdNovember 22, 2010
Record URL
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