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Print - Product Recall

Product Recall

  • Object:

    Print

  • Place of origin:

    United Kingdom (printed)

  • Date:

    1994 (printed)

  • Artist/Maker:

    Chodzko, Adam, born 1965 (artist)

  • Materials and Techniques:

    Offset lithograph

  • Credit Line:

    Given by Chris Titterington

  • Museum number:

    E.319-1995

  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 68, box BIII

  • Image in copyright

The artist Adam Chodzko has often used prints - usually posters or flyers - to set in train a sequence of events which become the work of art. His practice has been described as "occupying a territory between fiction and journalism." Many of his projects begin with an intriguing ad in the pages of Loot, or a flyer handed out in the street. He uses these strategies to find volunteers who will become collaborators in a larger work. Using the methods of advertisers, promoters, and casting directors Chodzko initiates narratives about consumption, self-image and social networks.

This is the flyer distributed in London for Product Recall in 1994. It invited owners of a particular style of jacket designed by Vivienne Westwood to contact the artist. The design of the jacket itself was influenced by Westwood's reading about the so-called 'memory theatres' of pre-literate societies. Those who replied to the flyer were invited to a party where they shared reminiscences about the buying and wearing of the jacket, and Chodzko made a short video to record the event.

Physical description

Portrait-format print in the form of a flyer, printed with the image of a man wearing a Vivienne Westwood jacket

Place of Origin

United Kingdom (printed)

Date

1994 (printed)

Artist/maker

Chodzko, Adam, born 1965 (artist)

Materials and Techniques

Offset lithograph

Dimensions

Height: 29.8 cm, Width: 21.2 cm

Subjects depicted

Jacket

Categories

Prints; Advertising; Fashion

Collection code

PDP

Qr_O117542
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