Please complete the form to email this item.

Print - Product Recall

Product Recall

  • Object:


  • Place of origin:

    United Kingdom (printed)

  • Date:

    1994 (printed)

  • Artist/Maker:

    Chodzko, Adam, born 1965 (artist)

  • Materials and Techniques:

    Offset lithograph

  • Credit Line:

    Given by Chris Titterington

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 68, box BIII

The artist Adam Chodzko has often used prints - usually posters or flyers - to set in train a sequence of events which become the work of art. His practice has been described as "occupying a territory between fiction and journalism." Many of his projects begin with an intriguing ad in the pages of Loot, or a flyer handed out in the street. He uses these strategies to find volunteers who will become collaborators in a larger work. Using the methods of advertisers, promoters, and casting directors Chodzko initiates narratives about consumption, self-image and social networks.

This is the flyer distributed in London for Product Recall in 1994. It invited owners of a particular style of jacket designed by Vivienne Westwood to contact the artist. The design of the jacket itself was influenced by Westwood's reading about the so-called 'memory theatres' of pre-literate societies. Those who replied to the flyer were invited to a party where they shared reminiscences about the buying and wearing of the jacket, and Chodzko made a short video to record the event.

Physical description

Portrait-format print in the form of a flyer, printed with the image of a man wearing a Vivienne Westwood jacket

Place of Origin

United Kingdom (printed)


1994 (printed)


Chodzko, Adam, born 1965 (artist)

Materials and Techniques

Offset lithograph


Height: 29.8 cm, Width: 21.2 cm

Subjects depicted



Advertising; Prints; Fashion

Collection code


Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.