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High chair - Fresco Loft

Fresco Loft

  • Object:

    High chair

  • Place of origin:

    Hong Kong (manufactured)

  • Date:

    2007 (manufactured)

  • Artist/Maker:

    Bloom (manufacturer)

  • Materials and Techniques:

    Moulded plastic and metal

  • Credit Line:

    Given by Bloom

  • Museum number:


  • Gallery location:

    Museum of Childhood, Babies Gallery, case 12

This 'Fresco Loft' high chair was designed and manufactured by bloom in 2007. It was marketed as the 'only contemporary chair that stays with baby from birth to school age'. Its design allows the seat to tilt to form a resting cradle for a new-born baby, or to be used in a more vertical position for older children. This particular 'loft' model has been designed to be taller, allowing children to sit at breakfast bars or kitchen work tops rather than tables. The chair also comes with a detachable food and play tray.

Bloom is based in Hong Kong and was founded by four dads who believe parents and baby should live together in style. This product has won a number of design awards.

Physical description

White plastic high chair with red leatherette upholstery, oval white plastic and metal base and metal shaft. The 'bucket' seat is ovoid in shape with 5-point padded safety harness, also in red leatherette, and brushed metal safety bars connecting to the sides and middle of the lower edge of the seat. A white plastic adjustable feeding tray attaches to the safety bar, and a brushed metal and white plastic inverted 'T'-shaped footrest can also be connected to the seat. The safety bars, tray and footrest can be removed. The circular base is formed from metal and white plastic. The seat connects to the base via a metal pneumatic shaft sliding into a white plastic column rising from the centre of the base which connects to two arms which curve around the lower half of the seat, from their fixing points at either side of the seat. These are also in brushed metal, with the shaft in stainless steel. The height of the seat can be adjusted using a white plastic clamp at the base of the shaft, the seat can be rotated through 360 degrees using a white plastic clamp joining the arms with the shaft, and can be pivoted on its arms and locked in a number of positions ranging from the horizontal to more vertical. There are also wheels enclosed within the base.

Place of Origin

Hong Kong (manufactured)


2007 (manufactured)


Bloom (manufacturer)

Materials and Techniques

Moulded plastic and metal

Marks and inscriptions

Manufacturer's name, printed onto upper of base in grey and orange text


Height: 115 cm maximum, Diameter: 62 cm base minimum, Diameter: 68 cm base maximum, Height: 101 cm minimum

Object history note

This object was designed by bloom, a company set up to 'bring meaningful innovation and contemporary design' to baby products that have traditionally been functional but not in tune with a more contemporary sense of style. It was acquired for use in the V&A Museum of Childhood 'Sit Down' exhibition 2010.

Historical significance: This chair is marketed as the 'only contemporary chair that stays with baby from birth to school age'. It has won numerous design awards, and reflects a contemporary attitude to considered and well-designed baby products, and the contemporary popularity of eating at breakfast bars rather than tables in modern, loft-style kitchens.

Historical context note

This high chair has been designed to be used by children ranging in age from 0 to 5. This particular version is taller than the standard 'Fresco' model to enable it to be used next to breakfast bars or counter tops popular in contemporary kitchens.

Descriptive line

High chair, white plastic, metal and red leatherette, designed and manufactured by Bloom, Hong Kong, 2007.

Labels and date

Fresco baby chair
This chair is marketed as the 'only contemporary chair that stays with baby from birth to school age'.

Designed by Bloom, this multi award winning chair allows the child to sit at the table or have their own food and play tray. The tray is dishwasher proof making it easier to keep hygienically clean. The seat gently tilts to form a resting cradle for a newborn.
The Hong Kong based company was founded by four dads who believe parents and baby should live together in style.
Kindly donated by John Lewis []


Plastic; Metal; Leatherette


Children & Childhood

Production Type

Mass produced


Museum of Childhood

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