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Design for store decoration

  • Object:

    Design

  • Place of origin:

    London (made)

  • Date:

    ca.1953 (made)

  • Artist/Maker:

    Bawden, Edward, born 1903 - died 1989 (made)
    Guyatt, Richard, born 1914 - died 2007 (made)

  • Materials and Techniques:

    Pencil, watercolour, and bodycolour on paper

  • Museum number:

    E.441-2010

  • Gallery location:

    Prints & Drawings Study Room, level E, case CC, shelf 3

This design is by Edward Bawden (born Braintree 1903; died Saffron Walden, Essex 1989) who taught at the Royal College of Art from 1933. The design is a detail for the proposed door treatment of Selfridges department store to celebrate the Coronation of Queen Elizabeth II in 1953.

Although this drawing is only signed by Bawden, it is one of three for the Coronation decoration of Selfridges' exterior by Bawden and Richard Guyatt (born La Coruña, Spain 1914; died Ham, Wiltshire, 2007) who was Professor of Graphic Arts at the same college. All three are in the collection of the V&A. The other two designs are signed by Guyatt as well. Ephemeral in nature, the drawing shows the way in which the Coronation celebrations engaged participants from a range of British design practice linking them to the commercial enterprise of Oxford Street.

Physical description

Design, a frontal view of the doorway of Selfridges department store showing the decoration in this area in detail.

Place of Origin

London (made)

Date

ca.1953 (made)

Artist/maker

Bawden, Edward, born 1903 - died 1989 (made)
Guyatt, Richard, born 1914 - died 2007 (made)

Materials and Techniques

Pencil, watercolour, and bodycolour on paper

Marks and inscriptions

'Edward Bawden'
Signature at bottom right.

'GOD SAVE'
Part of the saying 'God save the Queen, long may she reign'.

'E R'
'E R' stands for Elizabeth Regina'.

Dimensions

Height: 62 cm frame, Width: 86.5 cm frame

Object history note

This is a design to decorate the front of Selfridges department store to celebrate the Coronation of Queen Elizabeth II in 1953.

Descriptive line

Edward Bawden & Richard Guyatt; Selfridges department store, Oxford Street, London, Design for the store for the 1953 Coronation, ca. 1953

Materials

Pencil; Watercolour; Paper; Bodycolour

Techniques

Drawing; Painting; Typography

Subjects depicted

Dolphin (animal); Decoration (process); Coronations; Department stores; Crown; Swan; Sailor; Mermaid

Categories

Designs; Shopping

Production Type

Design

Collection

Prints, Drawings & Paintings Collection

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