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Design for store decoration

  • Object:

    Design

  • Place of origin:

    London (made)

  • Date:

    ca. 1953 (made)

  • Artist/Maker:

    Bawden, Edward, born 1903 - died 1989 (made)
    Guyatt, Richard, born 1914 - died 2007 (made)

  • Materials and Techniques:

    Pencil, watercolour and bodycolour on paper

  • Museum number:

    E.440-2010

  • Gallery location:

    Prints & Drawings Study Room, level E, case CC, shelf 3

This design is by Edward Bawden (born Braintree 1903; died Saffron Walden, Essex 1989) who taught at the Royal College of Art from 1933 and Richard Guyatt (born La Coruña, Spain, 1914; died Ham, Wiltshire, 2007) who was Professor of Graphic Arts at the same college. The design shows a perspective view of the Oxford Street frontage of Selfridges department store with proposed decorations for the doorway and windows to celebrate the Coronation of Queen Elizabeth II in 1953.

This drawing is one of three for the Coronation decoration of Selfridges' exterior by these artists in the collection of the V&A. Ephemeral in nature, the drawing shows the way in which the Coronation celebrations engaged participants from a range of British design practice linking them to the commercial enterprise of Oxford Street.

Physical description

Design, a perspective view of the Oxford Street frontage of Selfridges showing proposed decorations for the doorway and windows for the Coronation of Elizabeth II.

Place of Origin

London (made)

Date

ca. 1953 (made)

Artist/maker

Bawden, Edward, born 1903 - died 1989 (made)
Guyatt, Richard, born 1914 - died 2007 (made)

Materials and Techniques

Pencil, watercolour and bodycolour on paper

Marks and inscriptions

'Edward Bawden / & / Richard Guyatt'
Signatures of each artist in pencil at bottom right.

'QUEEN / LONG MAY SHE REIGN'
Part of the saying 'God save the Queen' etc.

Dimensions

Height: 63.2 cm frame, Width: 75.5 cm frame

Object history note

This is a design to decorate the front of Selfridges department store to celebrate the Coronation of Queen Elizabeth II in 1953.

Descriptive line

Edward Bawden & Richard Guyatt; Selfridges department store, Oxford Street, London, Design for the store for the 1953 Coronation, ca. 1953

Materials

Pencil; Watercolour; Paper; Bodycolour

Techniques

Drawing; Painting

Subjects depicted

Angels; Crown; Swans; Sailor; Department stores; Decoration (process); Coronations; Lions (heraldic); Dolphin; Birds; Peacocks; Mermaid; Unicorns

Categories

Designs; Shopping

Production Type

Design

Collection

Prints, Drawings & Paintings Collection

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