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Photograph - Saida In Green

Saida In Green

  • Object:


  • Place of origin:

    Morocco (photographed)
    London (Bespoke frame made in London, made)

  • Date:

    2000 (photographed)

  • Artist/Maker:

    Hajjaj, Hassan, born 1961 (photographer)

  • Materials and Techniques:

    C-type print, rubber frame

  • Credit Line:

    Art Fund Collection of Middle Eastern Photography at the V&A and the British Museum

  • Museum number:


  • Gallery location:

    In Storage

Hassan Hajjaj’s multidisciplinary background is evident in his photographs, for which he constructs handmade frames from recycled materials such as tyres and brightly packaged consumer goods. He is internationally recognised as a fashion and furniture designer. Hajjaj designed the Salon Afrique interiors in Royal Festival Hall during the 2005 exhibition Africa Remix and was shortlisted for the Jameel Prize.

As seen here, Hajjaj often designs the clothing worn by the models in his photographs, some of which incorporate the logos of global brands to create surprising juxtapositions with more traditional motifs such as the veil. The end result is an exuberant melange of stereotypical symbols of Western consumerism and Middle Eastern tradition.

Physical description

Colour photograph of a woman's head, covered by a Louis Vuitton-patterned scarf. Framed with handmade, tyre frame.

Place of Origin

Morocco (photographed)
London (Bespoke frame made in London, made)


2000 (photographed)


Hajjaj, Hassan, born 1961 (photographer)

Materials and Techniques

C-type print, rubber frame

Marks and inscriptions

Signed lower right recto.


Height: 65 cm, Width: 55 cm, Depth: 2.5 cm

Descriptive line

Photograph, 'Saida In Green', c-type print in a frame made with rubber tyres, by Hassan Hajjaj, Morocco, 2000

Bibliographic References (Citation, Note/Abstract, NAL no)

Light from the Middle East: New Photography

Labels and date

Hajjaj is inspired by fashion photography, while also mocking its methods. He creates playful juxtapositions between global brand names and local motifs such as veils and babouches (traditional Moroccan slippers). The result is an exuberant collision of the stereotypical symbols of western consumerism and Middle Eastern tradition. The frames, which Hajjaj constructs from recycled materials, transform the photographs into three-dimensional, sculptural objects.

(Marta Weiss) [September 2012]


Photographic paper; Rubber


C-type colour photography; Photography

Subjects depicted

Headscarves; Veils; Portraits




Prints, Drawings & Paintings Collection

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