Saida In Green
Photograph
2000 (photographed)
2000 (photographed)
| Artist/Maker | |
| Place of origin |
Hassan Hajjaj’s multidisciplinary background is evident in his photographs, for which he constructs handmade frames from recycled materials such as tyres and brightly packaged consumer goods. He is internationally recognised as a fashion and furniture designer. Hajjaj designed the Salon Afrique interiors in Royal Festival Hall during the 2005 exhibition Africa Remix and was shortlisted for the Jameel Prize.
As seen here, Hajjaj often designs the clothing worn by the models in his photographs, some of which incorporate the logos of global brands to create surprising juxtapositions with more traditional motifs such as the veil. The end result is an exuberant melange of stereotypical symbols of Western consumerism and Middle Eastern tradition.
As seen here, Hajjaj often designs the clothing worn by the models in his photographs, some of which incorporate the logos of global brands to create surprising juxtapositions with more traditional motifs such as the veil. The end result is an exuberant melange of stereotypical symbols of Western consumerism and Middle Eastern tradition.
Object details
| Category | |
| Object type | |
| Title | Saida In Green (assigned by artist) |
| Materials and techniques | C-type print, rubber frame |
| Brief description | Photograph, 'Saida In Green', c-type print in a frame made with rubber tyres, by Hassan Hajjaj, Morocco, 2000 |
| Physical description | Colour photograph of a woman's head, covered by a Louis Vuitton-patterned scarf. Framed with handmade, tyre frame. |
| Dimensions |
|
| Copy number | A.P. |
| Marks and inscriptions | Signed lower right recto. |
| Gallery label | Hajjaj is inspired by fashion photography, while also mocking its methods. He creates playful juxtapositions between global brand names and local motifs such as veils and babouches (traditional Moroccan slippers). The result is an exuberant collision of the stereotypical symbols of western consumerism and Middle Eastern tradition. The frames, which Hajjaj constructs from recycled materials, transform the photographs into three-dimensional, sculptural objects.
(Marta Weiss)(September 2012) |
| Credit line | Art Fund Collection of Middle Eastern Photography at the V&A and the British Museum |
| Subjects depicted | |
| Summary | Hassan Hajjaj’s multidisciplinary background is evident in his photographs, for which he constructs handmade frames from recycled materials such as tyres and brightly packaged consumer goods. He is internationally recognised as a fashion and furniture designer. Hajjaj designed the Salon Afrique interiors in Royal Festival Hall during the 2005 exhibition Africa Remix and was shortlisted for the Jameel Prize. As seen here, Hajjaj often designs the clothing worn by the models in his photographs, some of which incorporate the logos of global brands to create surprising juxtapositions with more traditional motifs such as the veil. The end result is an exuberant melange of stereotypical symbols of Western consumerism and Middle Eastern tradition. |
| Bibliographic reference | Light from the Middle East: New Photography |
| Collection | |
| Accession number | E.359-2010 |
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| Record created | March 22, 2010 |
| Record URL |
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