Not currently on display at the V&A

Jamie Reid archive

Poster
1978 (designed)
Artist/Maker
Place of origin

This is a prop from the Sex Pistols' film The Great Rock 'n' Roll Swindle designed by Jamie Reid. It was designed to emulate a headline hoarding for the London Evening Standard newspaper.

Jamie Reid's cut-and-paste aesthetic, as seen on this poster, developed from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, who would later become the manager of the Sex Pistols.


Object details

Categories
Object type
TitleJamie Reid archive (named collection)
Materials and techniques
Screen print on paper
Brief description
Prop Evening Standard newspaper hoarding poster, reading 'GREATEST SWINDLE OF ALL TIME', from the film The Great Rock 'n' Roll Swindle. Jamie Reid archive
Physical description
White background printed with black typography, and blue section at bottom with newspaper's name.
Dimensions
  • Height: 74.3cm
  • Width: 49cm
Marks and inscriptions
  • GREATEST / SWINDLE / OF / ALL-TIME
  • Evening / Standard
Production
Design based on an Evening Standard newspaper hoarding.
Subjects depicted
Summary
This is a prop from the Sex Pistols' film The Great Rock 'n' Roll Swindle designed by Jamie Reid. It was designed to emulate a headline hoarding for the London Evening Standard newspaper.

Jamie Reid's cut-and-paste aesthetic, as seen on this poster, developed from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, who would later become the manager of the Sex Pistols.
Collection
Accession number
S.820-1990

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Record createdJanuary 21, 2010
Record URL
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